Is Warming Via really necessary before running ads?
- Thread starter Ambrose1
- Start date
fionalion55
BANNED
- Sep 24, 2025
- 80
- 25
Warming up is not mandatory, but it reduces the risk of getting flagged, especially in high-risk niches. It helps build trust with the platform.
Fenasi2erim
BANNED
- Aug 21, 2025
- 106
- 23
Warming up your account isn't a must, but it can make your ads smoother and safer, particularly in sensitive niches. It helps avoid sudden flags or bans by gradually building account credibility.
tgsmsnet
Registered Member
- May 28, 2024
- 99
- 21
Yes, warming up accounts (warming via) is important before running big ad campaigns, especially on platforms like Google Ads or Facebook Ads. It helps build account trust, reduces the risk of suspensions, and improves ad performance. Gradually increase spending, activity, and diversify actions before scaling.
fionalion55
BANNED
- Sep 24, 2025
- 80
- 25
Warming up is not essential, but it’s a smart way to avoid triggering red flags on your account, especially in sensitive niches. It helps establish trust with ad platforms, making your campaigns less likely to get suspended.
viresduechibt34
Newbie
- Sep 20, 2025
- 21
- 9
nothing is mandatory, but when i tried it my account got flagged significantly less. you might consider using them
Welham Samosl
Newbie
- Aug 1, 2025
- 17
- 5
Warming up is like warming up before going to the gym – not required but highly recommended. If you jump right into running ads, your account will easily be “shocked” and limited. Warming up for a few days with some natural activities will help your profile look more “real” and your ads will be smoother afterwards .
Ambrose1
Registered Member
- Feb 17, 2024
- 66
- 38
thanks brooo
- Dec 4, 2023
- 1,499
- 334
Normally, a newly created profile should not run ads right away, because it is easy to get flagged. You should nurture it gradually first.
ISO Agency
Junior Member
- Jul 9, 2025
- 100
- 20
Warming up the via before running a campaign is necessary to avoid the via being restricted due to new actions that have never been done before with this via and violating the community standards policy (if any) due to posting content via the page.
- Sep 18, 2025
- 362
- 127
Via is newly created quite immature to avoid being misunderstood as a spam account, you need to operate the account like a normal person for a few days, then you can try to run an advertising campaign
ZenProxy
Regular Member
- Jun 12, 2023
- 244
- 44
Yes — warming up (gradually running safer, low-risk campaigns first) often helps new or "cold" accounts avoid rejections or bans and gives Facebook time to learn your targeting. If your ad account/page is already trusted and active, you might skip or minimize warm-up. But for best stability and performance, a short warm-up is recommended.
Udyr113
Newbie
- Nov 25, 2023
- 17
- 3
I think warming up an ad account is a crucial step before running major campaigns. This process helps establish your account's credibility and builds trust with the ad platform's algorithms, significantly reducing the risk of your account being restricted or banned for suspicious activity.
LUCKY AGENCY MEDIA
BANNED - Failed to resolve dispute
- Dec 14, 2022
- 812
- 610
Warming up accounts or IPs can help reduce the risk of account bans, especially for new or changed accounts. It’s not strictly necessary, but it can make a difference in building trust with Meta and avoiding detection. Gradually running small campaigns or organic activity can help ensure smoother ad performance.
BBAgency
Regular Member
- Mar 31, 2024
- 338
- 38
It's not mandatory, bro. But people usually warm up accounts first, why do they spend time on this if it's not required? You know, everyone wants their campaigns and accounts to run smoothly, so they normally warm up accounts ahead of time. It helps protect the account and reduces the risk of being banned, and it improves approval rates while lowering the chance of rejection.
BAM AGENCY MARKETING
Senior Member
- Dec 25, 2023
- 900
- 282
This isn't required but should be warmed up via before running campaigns to increase stability and reliability for the account. When launching ads on a new account with no spending history, Meta has nothing to evaluate, so even clean ads will easily be flagged.
Pippi Magnos
Newbie
- Sep 16, 2025
- 21
- 8
I think it was necessary because last time i ran ads on a brand new account, and the campaign was immediately flagged. Now I usually warm up about a week before running a campaign and it’s much more stable
- Jan 2, 2023
- 815
- 786
Yes, launching via is an important step if you want your account to be stable. Running ads right on a new via can get your account checked or restricted. You should let the via do natural activities first like liking, commenting, joining groups, watching videos... for at least a few days. The goal is to make that behavior look like a real user so that Meta doesn't flag it as abnormal.