After a largely unsuccessful 7 hour keyword research marathon I've decided to call it a day. I found keywords I could rank for over time but no golden nuggets today unfortunately. Pretty frustrating but I'm sure we all have those days, right? What I did notice today is there's YouTube vids cropping up all over the place and ranking very highly for pretty competitive terms. I investigated these and some were under a year old with single figure, none to impressive, backlinks. Given the time, effort and usually money it takes to create and rank decent websites these days, is it really worth the time and effort, in light of the fact that you can apparently set up and rank videos in a very short time for a fraction of the effort? I've got zero video marketing experience so would be interested to hear an experienced marketers views on this? Cheers!