I made a website, using the keywords in the URL as the keyword I was wanting to target... this was back in November. My site made the first page inside a week and stayed there for a few days. It then dropped to page 3, then dropped way, way back way off the scale, so it was getting zero visitors. I now look and since the 1st January, it's ranked 2nd (behind an Amazon link) and is getting quite a bit of traffic. Do you think the Caffeine system was the reason, or is it just what seems to happen to new websites - they disappear down the ranks for a while, but then in 2-3 weeks settle in a certain position? Quite bizarre.