I have found that when we use niche keywords or Geo keywords in google SERPS few website shows and their URL is Highlighted. Like the bellow urls. in google SERPS, website having url like this way ****.com/PA/Ardmore/ OR ****.com/?state=PA&city=Ardmore Can i follow the same methods to rank my website in google SERPS. Is there any probelm. Am running a web-design company {small scale}.. What do we call this method? Is this a white hat method or a Black hat method. Can u give me better advice on Geo Targeting...?
That looks like a local city search link. You can do the same thing in local search keyword targeting and seo practices. As for the ' highlights ' on the links, are you talking about the light yellow, green or blue light backgrounds on the links at the top of the page in google search? If so, those represent the google adwords listings and paid registered dmoz linked sites. You can't get into those spots on search engine results in google unless you pay for them, if these are the same spots you are infact referencing.
