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Is this how you get your content written?

Discussion in 'White Hat SEO' started by ContentWriter, Oct 25, 2016.

  1. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    When you hire a writer, do you just send your keywords and you let him or her write anything related to your keywords (the carefree-type) or you prefer to send your outline (the meticulous-type)?

    PS: Your comments will put substance to the article I'm writing at the moment. Thank you for your participation.
     
  2. Aty

    Aty Jr. VIP Jr. VIP

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    Usually I tell my writer what I need or show him/her an online sample.
     
  3. coitza

    coitza Jr. VIP Jr. VIP Premium Member

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    Depends on what you want the article for, if it's just to fill up a site i usually tell him to write anything as long as it's catch, if you want it to review something or a specific purpose you definitely need to give the structure and exact things it should contain and rely on him only to word the article nicely.
     
  4. We Bring Rank

    We Bring Rank Jr. VIP Jr. VIP

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    I Just send a outline of our requirements and Keywords details as well and also word count
     
  5. BlogPro

    BlogPro Power Member

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    That would ideally depend on the client's requirement set.

    Creative liberty in copywriting is almost always a discretional matter and is largely influenced by the desired output.

    For instance, if you've been contracted to write a blog - depending on how the client wishes to pursue traffic - he/she may either ask you to adopt a specific tone (Viral, infomercial, pure informational, technical, semi-technical etc.) or straight up provide you with a list of keywords (and secondary or tertiary keywords) and instruct you on the usage.

    If you've been asked to write a very specific guide, a how-to or an FAQ section of the article, generally keywords are secondary and valuable information is considered more imperative in such cases. At such times, the clients may only provide you with the topic - for instance, "How to setup an Ubuntu Server on Vultr?" and let you fly with it.

    If the requirement is on a sales front viz. Sales letters, Amazon Reviews, CB Reviews etc. - then the client would generally want a specific structure followed. For instance,

    - Introduction
    - Who needs the Product
    - How to use the Product
    - Pros
    - Cons
    - Similar Products
    - Conclusion

    (The above is a fairly rough outline and can change depending on what the client wants.)

    If you're doing SEO content, then keywords take precedence over everything else. In scenarios, where keywords are primary, the actual topic of the content is dependent on how the site is laid out.

    For instance, in sites where the primary intent is to merely get a reader on the page and then grab their attention through pop-ups, lead generation forms or Pay-per-call numbers - the client should ideally let you write about almost anything, as long as the keyword is included. Whereas, in instances, where the ranked content is in itself a call-to-action - the client should provide you with a more detailed breakdown on what is needed or expects you to understand what the site/page requires for that particular keyword.
     
  6. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Thanks for all your inputs, everyone!

    Special thanks to @BlogPro for writing a detailed input. I completely agree with you all. It depends on the client's requirement and preferences. I just want to do a survey. :)
     
  7. onlineonly

    onlineonly Power Member

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    I usually give a link to my writer with an example of a already published article and tell her to create a better article.
     
  8. kiristbn

    kiristbn Newbie

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    i prefer this way, but the content i only use for content SEO and link building
     
    Last edited: Oct 27, 2016
  9. webmasterbd

    webmasterbd Elite Member

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    With my writers I always send them details instruction when sending new article orders, This are from what type of keyword should be focused for the article,long tail keyword,ratios to use(optional),content breakdown,which points to cover,style,targeted audience.
     
  10. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    This works, especially for re-write orders. When my clients order article re-writes, particularly on news writing for Google News, many of them prefer to send the links that they want us to re-write.

    It's good to know that you're supportive to your writers. When a client provides crystal-clear and complete details, there's no reason for the writer not to succeed.