Hi I am trying to rank a website for keyword "Wedding photographer" in Hong Kong which is pretty competitive so I was amazed to find this site kellywongphotography number one on SERP for google hong kong I am massively confused, how can he rank so high with nearly no backlinks and a PR of 0. The second site is on SERP is PR5 with thousands of genuine backlinks. So the question is Is kelly wong photographyâ€Ž using black hat SEO? and what strategy is he employing because whatever it is, google seems to love it. I checked on Majestic SEO and the site has very low trust flow and just seems to go against all the theories of SEO to rank that high.