I. What are good indications of Adwards Click Fraud? II. What should a person do properly collect visitor data? III. Which collectible visitor data is the most helpful to stop this? IV. If I want to know which competitor may be clicking my ads, do I stand a chance at identification? V. What effective strategies could one employ to move forward? VI. How can google know the first click is both invalid & malicious, Is a bad guy always guaranteed at least 1 or 2 Adwords clicks out of your budget? Skip down to "4" to bypass the story ad see the numbers I can connect a rival competitor's IP to my AWstats logs this week. I think that's where I am stuck. I still don't know if there was click fraud or who did it.... I cant narrow down to specific keywords, I didn't have Analytics linked to Adwards ... what a noobie cluster f**k. I have it on good authority from google that last Saturday July 15th 2017 I had 7 invalid clicks to 9 valid clicks this was over about 6 hours. After looking at data from just the 15th i narrowed it down to about 6 IPs using the hours my ad ran and number of cumulative (hits/page view/bandwith) used ruled out many IPs from that day which were not active enough to have 7 invalid clicks... I think? If you want to cut to the chase scoll down to "4" I have had good results with Adwords for 6 months up until this week. I advertise for my small business online, my phone wasn't ringing like it always has. I didn't jump to conclusions I looked at the data I had available. I know my competition personally, they have done worse things then click fraud. I have heard stories, back when i was working for them.. odd timing I put in my 2 weeks, quit my job, told them on off on my own, they told me they hope i fail... etc. Classless, greedy little piggies they are. 1. My average 6 month CTR is .86 to My CTR this week is four times normal @ nearly 4% (during this lull in business) 2. My impressions/clicks are always mostly mobile,I offer a type of niche emergency repair service frequently roadside. 66% to 75% mobile - always in that range. My adwords app on my cell last night was showing 66% desktop clicks. This morning that data is nowhere to be found. this AM its back closer to normal, still 15% more desktop hits then usual.At this point a few red flags were raised i paused ads. I showed 8 invalid clicks @ roughly 35% invalid click rate. so over night with ads paused I gained 2 more invalid clicks, and device percentages became more normal.. doesn't matter.. moving on 3. I have 21 clicks on a 7 day period, that same period shows 10 Invalid clicks. A 32.5% Invalid click rate. 4. ---cut to the chase here--- 7 day stats CTR roughly 400% high Unusual Device uses - 15-20% more desktop clicks compared to 6 month average 32.5% Invalid click rate My phone was dead - No calls & I have had good success in the past note I had made a (huge?) mistake not having adwords linked to analytics. I have since changed. Afterwards--- 5. I have tried to search AWstats for the guilty IP. I have the dates of the invalid clicks. I haven't figured a good way yet to filter out IPs out which i don't want to see.... Awstats is set to default yesterday was the first time i used it. I am paranoid. The question is am I JUST paranoid or does this look like potential Adword CLick Fraud? Thanks.