Is this Brand or Exact Match anchor text?

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yakinblack

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Hi,
I have a question regarding anchor text.
For example, I own a website CheapBookStore.com.
I target keywords "Cheap Book Store" and later "Book Store" and "Cheap Book".
If I build link to it with anchor text "Cheap Book Store", is it considered as a Brand or Exact Match anchor text?
Looking for your advice.
Thanks.
 
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It will be considered as Exact Match Anchor text. You don't really have anything brandable in your domain. Your best bet is to use the generic anchors/naked domain to lower your exact match ratio.
 
Be careful with exact match domains. Since you basically cannot use brand anchors, make sure you keep your exact match anchor % on the lower side than usual. Easy way to get penalized otherwise.
 
so using the same sort of example, if there was a domain called chicagocriminallawyers would you advise them against using chicago criminal lawyers and criminal lawyers as anchor text because those anchors are emd and pmd keywords?
 
Thank you for your advice.
It's very weird that in my niche, most of the site in page 1 are using this technique and holding page 1 for long time.
For example, you target keywords "cheap iphone", then buy a domain SoCheapIphone.com, then build links with anchor text "So Cheap Iphone" in mass (>90%) from relevant sites, then your site will rank for "cheap iphone" without penalty.
Maybe this technique varies from niches to niches.
It works in mine, maybe not in yours.
Just my 2 cents.
 
yakinblack said:
Thank you for your advice.
It's very weird that in my niche, most of the site in page 1 are using this technique and holding page 1 for long time.
For example, you target keywords "cheap iphone", then buy a domain SoCheapIphone.com, then build links with anchor text "So Cheap Iphone" in mass (>90%) from relevant sites, then your site will rank for "cheap iphone" without penalty.
Maybe this technique varies from niches to niches.
It works in mine, maybe not in yours.
Just my 2 cents.
Click to expand...

It definitely works. But the question is, would you rather churn and burn the site, or make it a longer term money maker? Having a backlink profile where 90% of your anchors are exact match is just begging for a penalty from Google. A simple manual review or any future algorithm update will crush those type of websites. Also keep in that mind that just because you see site having a lot of backlinks that point only to exact match anchor, it doesn't mean those are their only backlinks. It's quite simple to hide your backlinks from the everyday SEO tools.
 
Yes. Its an exact anchor text. A high percent of exact match anchor text can result in a penalty
 
I had a website with exact match keyword , and I was using it as brand anchor, because there was not any monthly search for this "keyword". And I didn't get any penalty for that. I had 50% Brand anchor(at the same time it means 50% exact match)

Do you guys think that same rule is valid for the keywords that has no any MS?
 
You don't have a brand, it's exact match.

Be careful when using an EMD and building exact match anchors, because it is easier to trigger an over optimization penalty.
 
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