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Is this an effective offline strategy?

Discussion in 'Offline Marketing' started by Colby, Jul 3, 2014.

  1. Colby

    Colby Newbie

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    Occupation:
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    I am currently trying to build on a brand name or freelance career doing SEO. I am trying to make a stable 2000/month income from clients.

    Here's what I've done.


    1. I have created a brand name.
    2. Created a matching Gmail for the brand, and i contact local businesses via Email letter saying that i am an SEO professional, i send them an SEO report of their site with no charge, and ask them if they'd like to have a chat about optimization.
    3. I have sent around 20 emails with no response and i am very much in need of this income.
    4. I charge 600-1000$ per month for the service.

    I know a big problem i have is jumping around from project to project, method to method, so i am just asking for some critique, i get paranoid that what i am doing is not going to lead results, i know that in cold emailing there is a low percentage of leads but i just want to make sure i am on the right track. So again any critique would be highly appreciated.

    Also i would like to add that i do want to branch to face to face sales and cold calling but i have plans on doing that later on when budget allows for a more professional presentation.
     
  2. RowlandR

    RowlandR Newbie

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    Cold emailing is invariably discarded as spam, if it's even opened at all, and in the long run it could even hurt your business when potential clients recognize you as "that spammer".

    Assuming your budget is limited by how often you clean your couch cushions, I would, at the very least, buy a $1 domain, throw something up on a free host (plenty of paid hosts have free trials), and send a paper letter to some of the more likely leads directing them to your site. If you don't even have money for that, contact some business-oriented computer repair companies and offer them 15% per referral they send your way.

    In my experience with offline marketing, email is the absolute worst form of first-contact, especially for those who only check their email once a month. For my area (where half the business don't even have internet service) I've found that well-worded letters have the highest initial conversion ratio for the effort. Cold calls and visits can work too if you present yourself well enough to the gatekeeper, but a letter will, at the very least, give you a valid excuse to reach the decision maker with your follow-up call.
     
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  3. Trepanated

    Trepanated Supreme Member

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    Your first problem is creating 'a matching gmail for the brand.

    A gmail address is not a brand, it is the complete opposite. It is cheap, unprofessional and amateur.

    As RowlandR said, an email as first contact is not the way to go, for numerous reasons:

    1. It smells of spam
    2. It is too impersonal
    3. It is lazy
    4. It sends the wrong impression
    5. It is easy to ignore, delete, reject etc.

    Your first contact in any B2B sales process should be a phone call.

    Switch to phone calls for a week and you will get results.
     
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  4. UploadCash

    UploadCash BANNED BANNED

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    I see 2 things done wrong. Cold mailing is usualy seen as spam. If you do cold mailing at least make a website and use a contact@domain.com email adress. It looks more professional. And I recommend you to use the 7878 method(sending letters) for getting a meeting with clients. You can explain them better the importance of seo face to face.
     
  5. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Using Gmail for SEO work is not a very bright idea.
     
  6. the-dream

    the-dream Regular Member

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    Make yourself a website and have your email address @ that instead of having a gmail.
     
  7. King_James

    King_James Regular Member

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    20 emails....seriously? Go for 200...at least.
     
  8. Arghkane

    Arghkane Newbie

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    I completely agree with this.
     
  9. KeijoKala

    KeijoKala Jr. VIP Jr. VIP Premium Member

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    Buy domain and make your email look professional.

    Then call to business owners and introduce your self, don't sell anything at this point. Ask if they would like to get FREE SEO report from you. Ask where you can send it (now you have permission to email it). Attach report and tell them that you call whithin few days to ask some time to meet them up and you could explain your SEO report at face-to-face. Wait max. 3 days and call. Ask when they want to meet you? At the meeting sell your service, it's easier, because you have introduced yourself.

    It's usually long road to make sales worth $1000 a month, but it'll pay off.
     
  10. Techxan

    Techxan Elite Member

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    You need a professional looking website with a domian name and e-mail before you are going to be taken seriously. E-mail is going to be very hard to push by the gatekeepers.

    Do you know how to do local SEO?

    Who are your customers? What does $600 a month get them? What does $1000 a month get them?

    Are you going to offer on page seo optimization, social media, citations, maps optimization, rep management, or what?

    Do you know how to fulfill these services? Do you even know how to do these things?

    Are you going to do real SEO, or are you planning on just building backlinks for them?
     
  11. techblog

    techblog Jr. VIP Jr. VIP

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    well here is what you are doing wrong!

    1. As you are doing offline marketing try to stress on offline , age old methods only like sending letters(7878 method) and calling up, emails only for follow up.
    2. just like everyone above said, creating a brand is not easy... atleast get a domain and have a basic site up
    3. I assume at this step you do not have any much of experience or portfolio under your belt, so better approach clients with an attitude that you are willing to help them for free, and they can start paying you once the results start showing up...
    4. Start may not be easy but for the clients to trust you you should have some mettle to prove and then you will be taken seriously and will be referred to and approached by other potential customers.

    Cheers!
     
  12. Jobdollarr

    Jobdollarr Supreme Member

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    You can create a landing page, and promoted through AdWords ads.

    At high converting know that AdWords.
    You can also plant a backlink to optimize your landing page.

    To be sure the money will not come in one day, you need consistency in building backlinks or promote your website.

    I have not been doing email marketing. Maybe it will follow the updates of your
     
  13. DIe$el

    DIe$el Regular Member

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    Dont send unsolicited emails, you are coming out as a spammer. Get information of the companies that can benefit from your service and mail them fliers or send fax to them. You can even do telemarketing, it is really effective method to get customers. Also, your price seems high as there are many leading SEO service provider offering service at really competitive price so you need to work on that too.