Is this a profitable idea?

It's easier and less expensive building out sites for a large number of keywords to slowly start ranking for and earn with adsense.

Usually ecommerce takes a bit more if the niches are competitive.
 
Yes, your idea is profitable and for me organic traffic from google is the best
 
google traffic is good because people came to your shop searching for something.
But you need to have high quality store too.
 
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