Is telegram ads getting more expensive and competitive?

Niamh Hart

Newbie

Apr 3, 2026

9

3

• Jun 24, 2026

• #1

Hi,

Lately I have been wondering whether Telegram Ads are becoming more competitive than they were a year ago.

For those actively advertising on the platform, have you noticed any major changes in traffic quality, costs, or overall campaign performance?

Would love to hear what you're seeing.

 

JessiPinkme

Elite Member

Jr. VIP

Feb 24, 2019

5,242

1,532

• Jun 25, 2026

• #2

Yeah it's feel more crowed than it was a year ago. The traffic is still good, but you can't just throw up a campaign and expect it to work.

These days I spend a lot more time testing channels because what worked a few months ago doesn't always work now.

 

Hatshepsut pyramid

Junior Member

Jun 8, 2026

125

31

• Jun 26, 2026

• #3

telegram ads are becoming more competitive as many businesses start using this platform

 

Nikolaos

Elite Member

Jr. VIP

May 27, 2016

11,195

2,547

• Jun 27, 2026

• #4

Niamh Hart said:

Hi,

Lately I have been wondering whether Telegram Ads are becoming more competitive than they were a year ago.

For those actively advertising on the platform, have you noticed any major changes in traffic quality, costs, or overall campaign performance?

Would love to hear what you're seeing.

Click to expand...

Yeah telegram ads are becoming more competitive nowadays. Costs have skyrocketed and don't bring too much traffic at this time.

 

floqal

Supreme Member

Jr. VIP

Jan 8, 2025

1,213

127

• Jun 27, 2026

• #5

What you feel is true, but it's still useful for fully targeted ad spaces. So if you know what you are doing, I think it will yield.

Best,
Floqal

 

Grandabdullah

Regular Member

Jr. VIP

Feb 26, 2025

315

211

• Jun 27, 2026

• #6

Yes, Telegram ads have become more competitive as more businesses are using the platform. Costs have increased in many niches, but with the right targeting, they can still deliver good results.

 

Katniss Everdeen

Junior Member

Mar 24, 2026

122

60

• Jun 29, 2026

• #7

I have also noticed the same. Telegram ads costs seem less predictable now, so testing and optimization matter more than ever.