The short answer of course is yes and no.
Everyone has heard that Google is cracking down on expired domains.
This is not a mystery, nor is it news.
In fact, if we are completely honest with ourselves, it's a long time coming.
Expired domains have been abused quite a bit in this industry.
With that said, the good news is that the window of expired domains that Google is looking at (at least when it comes to registration) is 2022.
So any registration between 2022 to now is probably going to get penalized.
I'm talking about expired domain registration.
These are domain names tied to websites that used to get a lot of traffic and high-quality SEO metrics.
It's anybody's guess if Google will push back that window to earlier registration years.
This is where it gets really scary because a lot of people who buy expired domains for PBNs have bought domains throughout the years.
So it's completely believable that if your PBN was built out before 2022, you should be fine.
Your links are still good.
But it's anybody's guess how long that will continue.
This is why it's really important to focus on quality.
PBNs can still be effective in theory if you resurrect the site in the same niche, follow the same quality guidelines as before, or even improve on their quality guidelines.
It's a lot of work, and it's probably gonna cost a lot of money.
This is what's going to discourage people from resurrecting expired domains the right way.
But the truth is, just because Google is penalizing one particular link building method doesn't mean that it's gone for good.
People who are willing to go the extra mile and who have the budget to do so can make it through.
The question is, given what's happening to search and the rise of AI search results that is going to happen sooner rather than later, would it still be worth it?
Would the return on effort be there?
And unfortunately, the answer is looking like a big, fat no.