Is my ideea good?

At 20k you most likely wont have many people interested in buying shoutouts because its just too small of an account. I'm not saying you can't achieve your goal though. I just think the majority of your money will come from you reaching out to potential customers as opposed to them contacting you. So that's an extra workload as well. 5 bucks for 20k is a decent deal as long as you have 3-5% engagement. So I could see your plan working out for you but you will most likely have to go out and find those customers.
 
How many visitors do you expect from a shoutout on one of those 20k follower accounts?

Just calculate the CPM for the buyer by dividing by U$ 5.
 
There is no demand for your services (to put it bluntly).

Most local businesses/ small business owners don't understand the value prop of Instagram, focus on building accounts which will be in demand due to quality content, which will build brands awareness and sales.

that might not be true. many of the local businesses are on IG and persistently posting for a few years.
 
that might not be true. many of the local businesses are on IG and persistently posting for a few years.

It is exactly true if you cannot execute and convert = no demand, or maybe you don't have the skills to convert them.

Stop focusing on people who don't want your service, focus on the people who did.

Many small local businesses have a website/ Facebook/ Twitter/ Instagram it doesn't mean they understand the value prop of paying someone to promote them.

Why pay you when they can send 1000's of flyers through peoples letter box?
 
What I'd recommend you do is find accounts similar to the ones your building, and list all brands/ bloggers that have paid for shoutouts in the last several weeks, so that you have a long list of prospects ready for when you reach 20kGood luck :D
And how do you know or find those bloggers?
 
nah the fake follower thing killed it, just look on fiverr 100s of gigs offering this, but hardly any orders. if every tweet is getting x amount of retweets and likes then maybe. but doubt it with only 20k.
 
Here's how I see it working:

All you need to do is to code/order a special submit form. At the submit form in drop down menu you can list all accounts you have with their followers. When buyer click on account from the drop down menu, second option need to appear: shoutout for 1 hour, 12 hours, 24h, permament...etc.,etc.. After that in text box he need to write the caption he wants, this text box should be "required", that mean the buyer can't submit his order, before he fills that ( "Required" should be for every single option in this form. ) After he write his caption, he need to upload image(s) and at the end Submit button. So the one who will code your submit form, need to make it simple: if someone choose "car account - 48k followers" this order must be forwarded to mail that is for this particular account. I just give you a basic idea. My submit form was much more complicated when I was doing something similar, it can be done.

good luck =)

This combined with IFTTT and you could completely automate the buying and fulfilment process.
 
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