I've been on BHW for years and sometimes I follow the threads. Someone will ask if there's a way to make money, and the answers are usually "learn a skill," "start a YouTube channel," "create a blog," or some other automated AI response.
What I don't understand is why the answers are mostly the same and is making money online really a lie?
Do people actually make money online?
I've been around for a while. I like to lurk and learn. Let me give you a quick breakdown of a website I have owned for over 12 years that I just recently sold to a big dealership for a fair and substantial number, due to it's lead generation it produced. and if you go back far enough, I also mention building out web sites for automotive back in 2010-2013 I think.
Earnings : internet average 8200 -9800 total per month from multiple sources : Instagram, You tube, AdSense and Facebook/Meta.
Earnings : Sponsorship : 2000-4000 per month depending on what was coming in and what was popular.
weekly working hour numbers :
editing time : 40 hours average
driving to find cars and shows : 30 hours ended up getting a Q7 for the comfort of my old ass
actual web site work : 3 hours
actual SEO work : 6-12 hours
Filing copywrite : 2 hours weekly.
If I was to start a new auto site I would first just put out content, and it would be as simple as some 27 seconds, with a weekly, full script 2 minute and 30 second talking about features and stuff. This would get the algorithm working to know you are auto related.
All I would do, is go to car shows, ask the owner of the car " what do you love about the original factory car ", " What did you do to make it yours ", and " and if you could make a change to the car from the factory, what would it be ", that's how I started, using a cell phone, small 20 to 30 second shorts, and then 10 to 15 minutes of extra filming of the car, and sometimes the owners of the car would help narrate. " it's a 1968 ford mustang fastback where I shoed in a 427 side oiler with Detroit locker rear running 4:10's" , lot's of fun stuff to link and explain and text to add
Then I would spend some time playing the audio into my cell phone so that it would translate ( now I can do it almost on the fly ), and basically I would link to other sites that were similar, mustang historic to mustang historical part's company, 427 side oiler to wiki and to whoever was still servicing them, and a long those lines.
I got decently well at this and I kept it very local, otherwise, I would end up going 5 hours in 1 direction and that's not fun for me. People got to know me, I learned the exotic car dealers delivery schedule so when it was nice weather, I was watching the R8's being delivered or Lambo's or whatever. Dealers got to know me and my site and asked to sponsor pages, come to deliveries, watch then work on oil changes and other things. and I built up an entire portfolio, So when the Audi dealership guy got the first RSQ8 in 2020, I was given a ride, and the entire press kit and items I could use to market the car. Same with many other dealers, I would just walk into a dealer ask for the sales manager, tell them about my site and ask if it was ok to film the car I thought was pretty. That's how they got to know me. Rolls Royce dealer would smile every time I came in, because I would sit and read, and then point out every new feature for the line ( I love the umbrella, and I don't know why ). If someone wanted to be part of the video they asked, I truly enjoyed the process.
Then once my site and video's started getting traction, I had to learn how to SEO and beat those car dealerships with millions of marketing ( it comes down to, be yourself, enjoy the process, and film like crazy ), and factually to me ( may not be to others ), crafting content to give you better than most results is a never ending research report of proper elocution, proper closed captions, proper car color choices and just using the right short and long tail phrases that bing, youtube and google want. I am sure my 17-27 steps to do it right would be a nightmare for others.
but I've gotten old, and time is valuable. This revenue stream revenue per hour invested does not make financial sense anymore when I have other evergreen sites that are making the same without any great daily time investment.
I will say the following:
every tool you need to get to $300 a day is free.
300 a day in revenue is a perfect 1 year goal.
Instagram, You tube, AdSense and Facebook/Meta are the choices I took, as my revenue generation sources. the others I did not like for personal reasons.
I filed multiple DCMA's against people who copied my stuff without asking first ( all my content that was re-used was ask me and within a simple " hey, if you use my stuff, I need a link back to that video and my site ". otherwise DCMA, I was ruthless about that.
can you do it? yes, will it be work, Yes it will be, so choose from your hobbies even if it's to formulate your steps.
Also the one thing you need to buy ( if you are a touchy feely calculator type person ), a computational note book, this is the one I like the best, National Brand Computation Notebook, 4 X 4 Quad, Brown, Green Paper, 11.75 x 9.25 Inches, 75 Sheets because it helped me draft out the concepts, have test numbers handy. every week I tested for page load speed from different regional locations ( NYC, Phily, Chicago, Austin, Montreal and Toronto ) because I was local to southern Florida and those were the people that came down here. There was also the international market which I did build out, but had no effect on earning so I tossed the effort to the side. I tested for SEO from different locations and different tools and once I started getting sponsors, I started to ask them, what my leads were looking like, and I learned about how to spend more time targeting
Opps forgot ... I am a very very big fan of Taguchi testing method.
https://en.wikipedia.org/wiki/Taguchi_methods
https://eng.libretexts.org/Bookshel...ss Function,are sometimes difficult to define.
One of the things I learned from Taguchi Testing ( again you can do this type of testing for free ), what color cars brought in the most call's or clicks or page abandonment. I also learned a lot more things because I was willing to test word phrases, how I dressed, my filming behavior ( clock wise vrs counter clock wise ) and what part of the car was in the front of the video or end of the video.
Good luck, You'll make it, you'll be at 300 a day in no time and have your own recipes that you feel work for you and make your site stand out.