Is it wrong?

jeanfrank

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I mean, this is a big website, why does it only have seven organic search traffic? Is Semrush wrong?
 
Though semrush traffic is almost always way off the mark, that particular page may not me getting lot of traffic.
 
SEMRush traffic data is always wrong, use it as a rough guide and comparison apposed to accurate figure. I will be correct that page does not receive much organic traffic based on the keywords it ranks for.
 
The problem with these tools is that they have to check every single keyword before having a full report. This is why I would never trust a single tool when doing keyword analysis, specially when comparing competitors sites. In this case, if you check Ahrefs you will find they have a good amount of potential traffic with a ton of keywords ranking just for that page (1K+)
You have to understand how these tools work: they use the same type of spiders that Google use, and they keep crawling and crawling the SERPs with tons of different keywords, putting down the total volume for each keyword (using probably Google Ads volume API, and also the information that comes from thousands of users that have shared their GSC control). Then they pick the top 100 results per each keyword searched, and assign a number of potential visits per position. So if it has 1000 potential visits, they may assign 400 visits for first position, 200 visits for second position etc, and then they sum up all this information, and you get the potential result
The problem is that they should be informed of each single keyword that can potentially rank for this page. So in the case of this one check that Ahrefs have found a ton of keywords while Semrush have not found none at all.
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It's surprising to see such low organic search traffic for a site like CNET. The data might be for a specific page, not the entire site. The page could be new and hasn't gathered traffic yet. There may be a delay in Semrush's data reporting. SEO tools can sometimes have inaccuracies in estimating traffic. A technical issue or Google penalty could be a factor.
 
The problem with these tools is that they have to check every single keyword before having a full report. This is why I would never trust a single tool when doing keyword analysis, specially when comparing competitors sites. In this case, if you check Ahrefs you will find they have a good amount of potential traffic with a ton of keywords ranking just for that page (1K+)
You have to understand how these tools work: they use the same type of spiders that Google use, and they keep crawling and crawling the SERPs with tons of different keywords, putting down the total volume for each keyword (using probably Google Ads volume API, and also the information that comes from thousands of users that have shared their GSC control). Then they pick the top 100 results per each keyword searched, and assign a number of potential visits per position. So if it has 1000 potential visits, they may assign 400 visits for first position, 200 visits for second position etc, and then they sum up all this information, and you get the potential result
The problem is that they should be informed of each single keyword that can potentially rank for this page. So in the case of this one check that Ahrefs have found a ton of keywords while Semrush have not found none at all.
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Thanks so much for your complete explanation. By the way, how much does Ahrefs charge you every month?
 
Big sites can have specific pages with low organic traffic, especially if they're not optimized or are new. Remember, this is just one page on CNET, not the entire domain. SEMrush is solid, but no tool is 100% accurate. Cross-check with another tool, maybe Ahrefs or Moz, to be sure.
 
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