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Is It Worth Targetting Longtail KW's On Bing PPC?

Discussion in 'Yahoo & MSN' started by mindy, Jul 19, 2014.

  1. mindy

    mindy Newbie

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    I am getting ready to start a new ppc campaign and thinking about targetting longtail keywords to lower my cpc. I was wondering if anyone does this? Also, what search type should I use? Exact, Phrase, Broad or Modified Broad.

    Looking forward to your responses and help.

    Thanks
     
  2. zeehman

    zeehman Regular Member

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    Usually the longtail kw convert better but traffic is on the low side. I would target
    all kinds of keywords and track which is giving you positive ROI. Also, don't forget
    to take advantage of negative keyword and dynamic text for higher CTR

    -Good luck
     
  3. mindy

    mindy Newbie

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    Hey Zeehman, I am in the process of finding thousands of longtail keywords for my campaign. My issue is should I target the longtail keywords as modified broad or phrase search?

    Will definitely be using negative keywords as well.

    Thanks
     
  4. zeehman

    zeehman Regular Member

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    If you're using 1000's of longtail kw's then I would stick with exact/phrase
    as they have the highest conversion rate for the most part.
     
  5. TheUnborn

    TheUnborn Elite Member

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    You must try and see the conversion first,
     
  6. mindy

    mindy Newbie

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    Thanks for your replies I appreciate your help.
     
  7. ming34

    ming34 Regular Member

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    set it to exact and just experiment and see which things work best for you
     
  8. Bupler

    Bupler Regular Member

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    Are we suppose to set the CPC to the recommended front page value, or is that just the average and not minimum?
     
  9. Disloyal

    Disloyal Jr. VIP Jr. VIP Premium Member

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    I would start with the the highest CPC you are willing to pay and then adjust it as you go.
     
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