Is It Worth Targetting Longtail KW's On Bing PPC?

[mindy]

I am getting ready to start a new ppc campaign and thinking about targetting longtail keywords to lower my cpc. I was wondering if anyone does this? Also, what search type should I use? Exact, Phrase, Broad or Modified Broad.

Looking forward to your responses and help.

Thanks

 

[zeehman]

Usually the longtail kw convert better but traffic is on the low side. I would target
all kinds of keywords and track which is giving you positive ROI. Also, don't forget
to take advantage of negative keyword and dynamic text for higher CTR

-Good luck

 

[mindy]

Hey Zeehman, I am in the process of finding thousands of longtail keywords for my campaign. My issue is should I target the longtail keywords as modified broad or phrase search?

Will definitely be using negative keywords as well.

Thanks

 

[zeehman]

If you're using 1000's of longtail kw's then I would stick with exact/phrase
as they have the highest conversion rate for the most part.

 

[TheUnborn]

You must try and see the conversion first,

 

[mindy]

If you're using 1000's of longtail kw's then I would stick with exact/phrase
as they have the highest conversion rate for the most part.

Thanks for your replies I appreciate your help.

 

[ming34]

set it to exact and just experiment and see which things work best for you

 

[Bupler]

Are we suppose to set the CPC to the recommended front page value, or is that just the average and not minimum?

 

[Disloyal]

Are we suppose to set the CPC to the recommended front page value, or is that just the average and not minimum?

I would start with the the highest CPC you are willing to pay and then adjust it as you go.