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Is Google transitioning the Local 3-pack to pay advertising?

Discussion in 'Local SEO' started by randybishop, Aug 11, 2015.

  1. randybishop

    randybishop Elite Member

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    Take a look at the two screen shots below.
    The left is the new "
    3 pack", the right is a test of new google "home services" ads that will replace adwords for local seo.

    [​IMG]

    See any similarities?

    I believe that google cut down the 7-pack to a 3-pack so that 3-pack can be transitioned easily into a pay "home services"
    format they are beta testing. A live example of the "home services" beta test can be seen here: https://www.google.com/search?q=plumbers+in+san+francisco

    What do you think?
     
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    Last edited: Aug 11, 2015
  2. LostConnection

    LostConnection Senior Member

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    If that is where they are going with it, I have to admit it looks better... but then can't say for its impact on the costs of using AdWords. Personally hated the 7-pack to 3-pack change.
     
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  3. scottbd

    scottbd Registered Member

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    I can't imagine how high the cpc is going to get for those listings in competitive niches. Hopefully their testing doesn't go well because this change screwed me. Haha.
     
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  4. Andrew Scherer

    Andrew Scherer Senior Member

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    I don't think it's going to be a CPC model, I think it's going to pay per lead (CPL)


    But to answer the question yes I think it will eventually transition into paid maps. They are neutering maps now, so nobody will complain when it goes 100% paid in a few months.
     
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  5. Disloyal

    Disloyal Jr. VIP Jr. VIP

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    I can see them coming out with a new certification for this as well.... Just like how they did for shopping....
     
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  6. pietruszkama89

    pietruszkama89 Newbie

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    I don't think it's going to be a CPC model
     
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  7. soulcollector

    soulcollector Senior Member

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    I love the idea, it's easily manipulated by money and greed, which means anyone with a vast amount of adwords budget can get a Google Gold Star or whatever next to their shitty 2 star place on maps. This I can sell, pitch to people, make money off of as its heavily used and easy to build a product around.
     
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  8. geezer466

    geezer466 Regular Member

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    Can't see it myself. Google are already in the shitbin in Europe over anti competitive measures and the various panda's and penguins of the last few years have all but removed the small businesses from the first page in favour of the big brands.

    The local pack as it stands is pretty much the only exposure a SMB can hope to get on page 1 short of PPC. I personally think words will be had with them in Europe over the transition from the 7 pack to the 3.

    Google is in a dominant position with what >75% of the search market. That will be its undoing it cannot do what it pleases without attracting the attention of the regulators.

    Now if Bing or Yahoo wanted to tinker with their results they would probably get away with it.
     
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  9. Avid Learner

    Avid Learner Regular Member

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    Google has to find the sweet spot between paid content (ads) and relevant content (organic). The more they fill a page, or prioritize, paid content over relevant content, the less relevant Google's search becomes to the user.

    It is similar to the argument that G is making regarding website content, but we are talking their own SERPs.

    A move like this is leaning in the less relevant direction, but that is only MHO.
     
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  10. soulcollector

    soulcollector Senior Member

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    Big business pays their bills, but I do hope Google does get kicked in the ass hard in Europe. Even so, I can see the $$$ rolling in if you manipulate their stupidity and greed (like learning how the new system works while offering ad management services to small or big businesses). It is the same game we all play, we want to die rich with lots of friends and family at our side.
     
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  11. tony_d

    tony_d Elite Member

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    An interesting move by Google into my space - local leads :)

    It's going to be either zero or a hero - won't be middle ground. I can see it taking off, but equally I can see users resisting the change.
    And, as another member wrote above, there are significant concerns RE anti-trust here, and that will probably be a significant challenge.
     
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  12. Mikaelo

    Mikaelo Regular Member

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    Personally i was a big fan of the 7 pack. I definitely think reducing the size from 7 to 3 is a way for Google to generate some more income by adopting a direct PPC option for Local SEO.
     
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  13. Disloyal

    Disloyal Jr. VIP Jr. VIP

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    What I just discovered is that these "home service ads" are for locksmiths, plumbers,handymen, and cleaning services. If I understand this correctly.... every other niche should be OK for a a little bit long after this actually goes live. You can read more here:
    https://support.google.com/ads/answer/6233859?hl=en&vid=1-635750656292835178-12450474611300361525

    This seems will defitnetly be CPL. Under "how home service ads work" here: https://support.google.com/ads/answ...vid=1-635750656292835178-12450474611300361525

    It states that you can't pay to rank higher and that you contact the individual directly from that ad.

    I am sure they will set it up like Google Partners to a certain extent, for example.... when someone contacts our company through Google Partners we receive an email saying.. "You have a new lead." . I also gives the customer contact info and what they are trying to accomplish.

    Hopefully I made sense, I am trying to do like 20 things at once here lol, while posting on BHW.
     
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