- Apr 21, 2025
- 399
- 106
When users require detailed guidance or aim to complete a transaction, AI Snippets struggle to cover everything.
is Google AI snippet destroying SEO?
- Thread starter AgedDoms
- Start date
TammyMosher87
Newbie
- Dec 26, 2025
- 11
- 2
AI snippets are definitely taking away some clicks, especially for simple questions where Google can summarize the answer. But for deeper topics, reviews, tools, and anything needing nuance, people still click through. SEO isn’t dead - we just need to offer more than what AI can explain in one paragraph.
SamanthaCollins
Newbie
- Jan 13, 2026
- 7
- 2
Clicks may drop, but brand visibility still matters.
MatteoRicci1
Newbie
- Jan 20, 2026
- 10
- 2
Yeah, it's changing SEO fast. Top positions might get fewer click, especially for simple queries.
Incognito
Junior Member
- Mar 26, 2008
- 101
- 37
Yeah, for informational content, and maybe some local buyer intent things. ECom buyer intent will still be driven by Ads IMO, at least for now.
Marco69
Elite Member
- Jan 30, 2022
- 4,096
- 681
Yep, what a shame of a two class society big G had built. G prioritizes some content formats , but psssss..... you as a master/ life architect not share the master "password" !
Happy Sunday !
- Oct 29, 2021
- 8,418
- 3,570
It is surely loosing traffic for the webmaster. I have also noticed recently that ecommerce intent keywords are also showing in AI overviews as well.
- Aug 31, 2013
- 3,626
- 476
yeah clicks are dropping, especially for informational queries. positions 3–10 are getting hit the most. but high intent searches still get clicks. the shift is toward better titles, deeper content, and building authority so you become a source, not just a result.
- Aug 3, 2020
- 2,438
- 340
AI snippets are definitely reducing CTR for some informational queries, but they’re not killing SEO just shifting focus toward intent-driven and deeper content.
Top rankings still matter, especially for commercial and long-tail queries where users want more than a quick AI summary.
Top rankings still matter, especially for commercial and long-tail queries where users want more than a quick AI summary.
Abigail Catlin
Registered Member
- Sep 1, 2023
- 60
- 28
AI snippets are cutting clicks on basic queries, but they also push SEOs to target high intent, problem solving content that AI can’t fully satisfy.
Top 10 still gets traffic just less passive clicks, more qualified users who actually convert.
Top 10 still gets traffic just less passive clicks, more qualified users who actually convert.
- Dec 19, 2007
- 3,300
- 408
Yes, top 10 clicks may drop slightly as AI snippets satisfy user intent faster, reducing the need to scroll. But ranking high still matters snippets often pull from top results anyway, so being in the top 3 is still valuable.