I'm running a Facebook ad as we speak, attempting to drive traffic to my website and an article I've wrote. According to the stats, my ad has had over 40 people clicking on it which should take them to my website to read the article, now as I'm running the Facebook Like Jacker plugin I should have therefore seen over 40 new likes to my FB page as a result of these clicks (I have the settings set to Like-Jack 100% of visitors). However, I've only had about 15 likes on my Facebook page so far... What's your opinion on this? I don't believe that over 25 people clicked my article then backed away from being like-jacked, there's no reason for that to happen as I've made the like-jacking look as natural as possible. I also don't believe the problem is Like-Jacker itself, I've got over 500 likes on the page as a result of it. Is Facebook exaggerating the amount of clicks my ad has received possibly? PS: My objective isn't to gain likes for the page, I'm merely using this as a KPI to assess how many people are reading the article - and yes, I use Bitly to track clicks on my links etc etc. Cheers.