One recent aspect of black hat discussion that has confused things is the conflation of BH and SEO. Four years ago, it was understood that BH techniques ran the gamut from methods that involved SEO, to methods that were entirely unrelated to SEO. As black hatters became more skittish about talking about some methods due to legal issues, however, they started talking only about BH ways to game SEO---hence 'BH SEO' now being thought to be the entirety of what BH is. Google has been trying to create the illusion that they are on top of all the BH tactics with its constant updates, and that is what is creating the impression that "Black Hat is dead." It is not.