Bing can work good for lead gen depending on niche. Volume is lower than Google but CPCs are usually cheaper and less competition too. I’ve had decent results for local and older demographics, just gotta filter traffic properly and not rely on broad targeting.I’ve always used Google Ads, but I’m considering switching to Bing Ads for a fresh audience. Has anyone had success with Bing Ads for lead gen, and how do the results compare?
Yeah true, bing traffic quality can actually surprise people in some niches. I noticed broad targeting burns budget fast there, especially for lead gen. Better filtering + clean campaign seem to work much better.Bing can work good for lead gen depending on niche. Volume is lower than Google but CPCs are usually cheaper and less competition too. I’ve had decent results for local and older demographics, just gotta filter traffic properly and not rely on broad targeting.