I think LinkedIn works better for B2B services where one customer is worth more. For cheaper products, other platforms may give better results.Hi guys,
I recently started testing LinkedIn Ads for B2B leads, but CPC feels really expensive compared to other platforms. I’m getting some leads, but the cost per lead is hard to justify for a small business.
For people running LinkedIn Ads, is it actually worth it for smaller budgets or better to focus on other PPC platforms? Any tips?