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Is another Google Update Brewing??

Discussion in 'Black Hat SEO' started by ranga, Jul 22, 2016.

  1. ranga

    ranga Regular Member

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  2. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Do updates still exist? I see SERPs changing every hour these days.
     
  3. mirrorer

    mirrorer Jr. VIP Jr. VIP

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    Nothing here.
    Unless algoroo is red & confirmed.
     
  4. lorentzo

    lorentzo Jr. VIP Jr. VIP

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    Same here....something is going on....
     
  5. trey06

    trey06 Regular Member

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  6. Youssef1

    Youssef1 Newbie

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    A Google Algorithm Update Occurred in June 2016
    https://www.searchenginejournal.com/data-suggests-google-algorithm-update-occurred-june-2016/167088/
     
  7. redarrow

    redarrow Elite Member

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    Any idea what was done in june
    Any insight .


    What seo effects from june update anyone no or any links
     
  8. mirrorer

    mirrorer Jr. VIP Jr. VIP

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    These are the top issues Gabe found when analyzing sites that have dropped in rankings as a result of this update:

    • Burying content below sponsored posts: A site that included a number of link thumbnails to sponsored content at the top of articles ended up getting hammered in the search results.
    • More ads than content: A site that featured two thirds ads, and one third content, ended up seeing a significant drop in search results.
    • Thin Content: A site focused on Q&A ended up seeing a drop in search results, most likely because it contained many pages with thin or irrelevant content.
    • Generic Content: A site that provided very generic content for the topic it covered ended up seeing a drop in search results. Content consisted mostly of rewrites of information that could be found elsewhere on the web. It probably didn’t help that the content was filled with ads as well.
    • Indexing Issues: One site that saw major fluctuations in search results is one that had indexing issues based on the site’s robots.txt file. This could have led to Google not being able to properly crawl the content on the site.
    https://www.searchenginejournal.com/data-suggests-google-algorithm-update-occurred-june-2016/167088/
     
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  9. redarrow

    redarrow Elite Member

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    I think it all related to trash links and making websites mobile friendly and dumping un friedly websites....

    Url
    https://moz.com/google-algorithm-change

    Google Confirms: Core Search Ranking Update Took Place But Not Penguin Related (SER) ..... Google's June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality (SEL) ...


    @mirrorer you dimound you......
    Cheers
     
  10. trey06

    trey06 Regular Member

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    i think it's penguin related to be honest, im seeing sites that were penalized by the last penguin returning to page one in some niches, i think they are just rolling it out slowly.

    Im also seeing sites lose rankings like a mofo, some 5 pages plus
     
  11. ranga

    ranga Regular Member

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    I think google now rolls out updates slowly, so its not observed clearly by seo community and there is no mass hysteria, so instead of one big red skyscraper on the graph, we see increased volatility over a period of time
     
  12. wisdomkid

    wisdomkid Jr. VIP Jr. VIP

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    Yesterday, some websites showing serp had issues. Thought Google was doing some huge updates, turns out everything was okay.
     
  13. trey06

    trey06 Regular Member

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    I agree
     
  14. xplosiv

    xplosiv Power Member

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    Haven't seen too many ranking changes, but I am seeing aboslutely SHITHOUSE fucking conversions on my sites that traditionally pull a very good amount sales in a day. I don't know why this happens, but zombie traffic as some have named it is really screwing with my sites right now. Of course, some don't believe this, but it happens on organic and paid. Same amount of traffic, very little conversions - whether its opt ins or sales.
     
  15. trey06

    trey06 Regular Member

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    Im seeing this shit too, it's like some days the traffic is good and some days it's shit
     
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  16. xplosiv

    xplosiv Power Member

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    It's really bizarre, this site converts fantastically most days of the week, but over the last few days (and around the same time for the last 3 weeks) conversions take an absolute nosedive into the fucking ground. I don't know whether it's because they;re trying to get people onto adwords, or they put an answer box on top, or the shopping widget moves to the top instead of the left, or whatever the fuck they're doing. At the end of the day, the sites still have abysmal conversions when it happens, whereas traffic remains roughly the same and in some cases better than average.
     
  17. Banditoseo

    Banditoseo Regular Member

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    I think changes are afoot. I've done SEO in a single highly competitive niche for 5 years. Over the past six months, the rankings have destabilized, and over the past 2-3 months, it's like Google has thrown everything out the window. SERPs that used to be dominated by authoritative domains, high-quality content, and genuine contextual links are now dominated by sites backed solely by obvious linkspam. One site that had zero traffic a year ago is now dominating, despite content that isn't distinguishable from competitors, DA of 18, and few organic links that can be discovered by link research tools. I assume there's a couple big PBNs underneath it.

    Here's my humble opinion:
    • Remember, Google works like a casino: the more people play, the more money they make.
    • Google still dominates search engine market share, and that's unlikely to change much any time soon, not least because they pay Apple a shitload of money to be the default on iPhones.
    • Because of their dominance, Google isn't really focused on quality results right now. They're focused on maximizing profit.
    • "Maximizing profit" to Google means getting PPC rates up. 80% of Google's revenue is from AdWords, compared to 20% from AdSense. (Obviously we're leaving out side projects like Android - I mean Google revenue from the web.)
    • Google has two ways of raising PPC rates. (1) Making organic rankings expensive to pursue. (2) Periodically destabilizing organic rankings, forcing advertisers who rely on web marketing to jump deeper into PPC.
    • For a while, Google used #1, and the way they did it was through Panda and Penguin: to rank organically, an advertiser had to invest heavily in quality original content and outreach to authority websites, the most expensive parts of SEO because they can't easily be automated.
    • But a problem developed. Google doesn't know how to identify quality sources of content, or at least not in a way that's consistent with their goal of raising PPC rates. Disabling Authorship was a tacit admission of that. They're able to identify obvious spinning and duplicate content, but they can't get the algorithm to sort out "okay" human-written content from "good" human-written content, much less "great" human-written content. So they're falling back to links.
    • And then another problem developed. When it comes to links, Google can't get Penguin to work the way they want, i.e., to make it expensive and difficult to obtain the links you want. They love the concept, but don't even have a launch date. I suspect a big problem is that web marketers developed efficient markets for buying and selling links on authority websites -- there's plenty of these links available right here on BHW, at prices way cheaper than a PPC campaign. People who write for authoritative websites don't earn shit, and it doesn't cost much to get them to drop a link.
    • So for the past few months Google has been going with #2: destabilizing organic rankings.
    • Let's be quite honest: the majority of the stuff discussed here, from PBNs to redirected domains to parasites should not work at all. Google should be able to easily filter that stuff out, but they don't. They only filter it out if you do it cheaply, like being lazy and forwarding 20+ domains or hosting all your PBNs on the same server. There has to be a reason Google is allowing this.
    • The reason is: it works for Google. At least in my niche, PPC rates are way up, over 50% in the past year. Across Google, AdWords revenue is up 20% from this time last year.
    I think we're going to keep seeing more of this for a while: large, inexplicable changes in rankings. Vague, unhelpful signals from Google, like suggesting that external links to helpful sites don't help a site's ranking, something that makes no sense at all from a user/quality perspective and which case studies of the SERPs have shown isn't correct. A destabilized web is a scary web, the type of web that gets marketers to throw up their hands and just pay the AdWords toll for business.

    I think Google is going to keep fiddling with stuff on the backend to keep everything destabilized. It's not hard for them to do. Here's an example: a lot of people here hide their PBNs from competitors by denying access to Moz, Ahrefs, Majestic, etc. That's all fine and dandy, but could there possibly be a bigger flag to Google that the site's primary purpose is improve rankings? What genuine webmaster would do that? All Google has to do is flip a switch and, boom, the rankings are destabilized again, and everyone has to scramble, and many more go running to AdWords for safety.

    The short story is: stay on your toes. Don't get comfortable. Have diversified portfolios and strategies. You're going to need them.
     
  18. trey06

    trey06 Regular Member

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    But alot of people on various sites and forums are complaining that the adwords traffic is even shit now too aka zombie traffic, honestly it looks like google is throwing all their eggs behind rankbrain.

    I believe this is the cause of the change in traffic quality on different days as rankbrain is learning to serve serps for longtails, i also believe this is why in google's keyword planner they have grouped similar keywords together as far as their monthly traffic average. For example keywords like car and cars now show the same monthly search total.
     
  19. xplosiv

    xplosiv Power Member

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    I also suspected that this "tyre kicker" traffic Google sends on these days is because Google is screwing with the long tail search results... not to mention, every time some shit like this happens they start shoving adwords down my throat. I admit, I gave in - because it actually produced conversions. But I've turned it off the last few days because they raise the CPC (on some keywords its up 100%, ugh fuck off!). And then on top of that, this traffic fails to convert. I don't know what the fuck they think they're doing, but I hope the EU takes them right up the ass with anti trust suits as they have going on right now. That will give them a taste of paying good money for thin air.
     
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  20. trey06

    trey06 Regular Member

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    No shit, it's almost like google is intentional trying to destroy their business with this shit