Is AI changing how brands build trust through marketing?

MS Nil said:

More brands are leaning on AI to speed up content, research, and campaign ideas but trust is still the biggest factor in whether marketing actually works. I’m curious how others see this mix evolving. Are AI-powered insights helping you shape more authentic messaging, or do you feel brands still need to rely mostly on human strategy to build real trust?

Would love to hear what’s working (or not working) for you.

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