Ahaha well the following things are to be taken into consideration :
- They are two guys selling watches/jewelry, and they do the AdWords campaigns by themselves so I doubt they are experts at it
- I looked their business up and they banked 1.5M in 2016, so they are making a lot of money ; this kinda tells me they are already burning that money in a sense
That's why I'm tempted to tell him yes : maybe me beginning at SEA but being good at SEO will give me an advantage over them, and allow me to lose them less money than they are currently losing.
What do you think ?
Why are you taking so stress? As in SEO, you say to client that in 3 months you won't see any taking improvement. Similarly, you can say here that campaign optimization will take one month and you can start with limited number of keywords and create few adsets for each keywords. Go with broad keyword as they are cheap and you need to have a list of negative keywords like free, download, learn etc based on niche. In that case you can gather enough data in one month and then you can continue from next month with phrase match keywords. Use the keyword planner and you can get the insight from Google itself. You can learn it from anywhere, but practicing yourself will teach you 100x better than reading any ebook. All you need to get is some time from your client for campaign and adsets optimization. Also, it's needless to say that you can see all keywords on daily basis that is getting clicks and you can optimize your keywords based on conversions. Hope it helped!Hi,
There's this client who asked us if we do AdWords campaigns. Thing is, all we ever did was SEO.
Now SEMrush tells me he spends more than 10k a month on his campaigns, so I don't want to miss such an opportunity.
What do you guys think ?