Is $0.02 per engagement good enough?

When $0.02 is a​


  • You’re running Page engagement or Video view campaigns
  • Your CPC or CPA is still in a healthy range
  • The traffic is Tier 1, real users
  • Engagement leads to followers, conversions, or retargeting pool
  • Luca Marketing Agency said:
    As the title. Is $0.02 per engagement good enough for Facebook advertising?
    Do you have any recommendations to reduce the cost? Did you achieve any cheaper results?
    Click to expand...
 
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Considering how things are on Facebook right now, that’s actually a good price
 
$0.02 per engagement is pretty good, especially if it comes from your target audience.
To further reduce costs, test multiple creatives, use compelling intros in the first 3 seconds, and focus on highly relevant target audiences.
 
$0.02 per engagement is considered a decent rate for many niches, especially if the traffic is qualified, but whether it’s “good enough” depends on your campaign goal- if it leads to meaningful actions or conversions, then it’s performing well; for lower costs, testing different creatives, refining targeting, and optimizing placements can help reduce the rate further.
 
$0.02 per engagement is quite good on Facebook. To reduce costs, try narrowing your audience, improving ad relevance, testing different creatives, and optimizing for conversions instead of engagements. Some achieve even lower costs with precise targeting and strong creatives.
 
That’s actually a solid cost depending on your niche and objective. In most cases, $0.02 per engagement is quite efficient - especially if the traffic is Tier 1. For cheaper results, we sometimes A/B test creatives in broad interest groups or use video views to retarget more effectively later.
 
I think $0.02 is a very optimal fee. I recommend you keep it that way.
 
This price is generally considered stable if the traffic is coming from tier 1 markets.
 
Yes, $0.02 per engagement is generally considered very good—especially for cold traffic. Just ensure those engagements are quality and aligned with your campaign goals.
 
$0.02 per engagement is decent, especially in Tier 2–3 geos. For Tier 1, it's competitive.
To reduce costs:
-Test multiple creatives (images + short videos)
-Run engagement-only campaigns (not conversion)
-Target broader interests or lookalikes
-Optimize for post interaction, not link clicks
Yes, with viral creatives, some have hit $0.005–$0.01 per engagement.
 
$0.02 per engagement is generally a good rate for Facebook ads, depending on your niche. To reduce the cost, try:
  • Refining targeting to reach the right audience.
  • Optimizing ad creatives (test different visuals and copy).
  • Adjusting bidding strategy to focus on cost-per-action rather than engagement.
  • Experiment with different ad placements to find the most cost-effective
 
Very very Good these days $0.02 is good for brand awareness
 
To lower your prices, test more creative that targets a tighter audience. Try narrowing your audience or adjusting your ad placement.
 
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