Is $0.02 per engagement good enough?

[Luca Marketing Agency]

As the title. Is $0.02 per engagement good enough for Facebook advertising?
Do you have any recommendations to reduce the cost? Did you achieve any cheaper results?

 

[cocomoxoxo]

$0.02 per engagement is solid these days, especially if the traffic is tier 1 To push it lower, test more creatives + tighter audience stacking. What’s your niche?

 

[sabbirbd5250]

To lower costs further, test different creatives, especially short-form videos or UGC-style content. Also try narrowing your audience or tweaking placements. Have you tested different objectives yet, like traffic or leads instead of engagement? That can shift results a lot.

 

[Skyline_01]

$0.2 is a fairly stable number at present for interactions from ads. If your ad has a high viewership, the interaction cost will decrease.

 

[TBH Agency Marketing]

As the title. Is $0.02 per engagement good enough for Facebook advertising?
Do you have any recommendations to reduce the cost? Did you achieve any cheaper results?

Such a cost with the current high bid price is very good. It is very difficult to have a lower cost.

 

[CHAP MAN]

If you're getting around ~$0.02 per engagement, that's already a good rate.
But there's still room to optimize: try A/B testing more creatives, and segment or group your audiences based on specific behaviors. Smart audience stacking can significantly lower your ad costs.

 

[Goddess Freyja]

$0.2 is much better result rather than $0.2

 

[Edward Bernaye Agency]

Given the high bid prices, this cost is very good and hard to beat.

 

[SilviaSignals]

$0.02 per engagement isn’t bad at all—depends on the niche and goal though. I’ve seen $0.01 or even lower in some broad interest campaigns, but quality usually drops. You might test different creatives, placements, or audience layers to squeeze the cost down a bit. Keep optimizing!

 

[LG AGENCY]

in my opinion 0.02$ this is a pretty good result

 

[Chanlie]

$0.02 is a pretty solid rate, especially for Tier 1 traffic.

 

[Marketing Wyn]

$0.02 per engagement is considered good, but optimizing targeting and creatives can help lower costs further.

 

[aminebvb]

if you target big countires like usa,canada... hell yeah

 

[BET365DAYS AGENCY]

$0.02 per engagement is a pretty good cost. However, it also depends on the country you are targeting. For example, in Europe,USA, this cost is acceptable. But for some populous countries like India, this cost may be average. You can test more campaigns to optimize the cost further.

 

[Noona Agency]

Currently, $0.20 is a stable cost for ad interactions. Higher viewership can lower this cost.

 

[Ghost Marketing]

It's so good results to get nowadays. How could you do that, so impressive!

 

[ffapostigglect905]

As the title. Is $0.02 per engagement good enough for Facebook advertising?
Do you have any recommendations to reduce the cost? Did you achieve any cheaper results?

yeah ive seen thats good enough
some have seen less than that but 2 pennies is fine

 

[Letitia1265]

As the title. Is $0.02 per engagement good enough for Facebook advertising?
Do you have any recommendations to reduce the cost? Did you achieve any cheaper results?

Industry: Some industries like fashion and entertainment tend to have lower engagement costs, while finance and education tend to have higher.
Engagement type: What engagement are you talking about? Likes, comments, shares, or clicks?
Advertising objective: If the goal is to increase engagement to build your brand, $0.02 is fine. But if the goal is conversions (purchases, signups), you need to measure CPA (cost per action).
Engagement quality: Cheap is not necessarily good if the engagement doesn't help you get closer to your business goals.

 

[Talen Mikenco Agency]

$0.02 per engagement is actually a decent benchmark depending on your niche and objective. If you're running for awareness or engagement campaigns, that's quite reasonable. To reduce cost further, consider refining audience targeting and creative testing — small tweaks often bring big changes.

 

[Letitia1265]

$0.02 per engagement is actually a decent benchmark depending on your niche and objective. If you're running for awareness or engagement campaigns, that's quite reasonable. To reduce cost further, consider refining audience targeting and creative testing — small tweaks often bring big changes.

Exactly! $0.02 per engagement is a pretty good price, especially if you're focusing on awareness or building initial engagement.