I'm curious about the internal linking practices you follow or recommend. I know it's a common question, but it seems that many courses and experts are not aligned on this topic.
E.g:
Kyle Roof, in his course, emphasizes the simplicity of building a content silo. He suggests using a straightforward linking scheme: always include a link in the supporting content to the target page, link only between two articles without daisy chaining, and ensure that just one link from the target page goes into the silo. The structure looks something like this:
TP - Target Page - Mountain bike repair
SA1 - Supporting Article 1 - How to repair a mountain bike at home
SA2 - Supporting Article 2 - Common mountain bike problems and how to fix
SA3 - Supporting Article 3 - Best tools to fix your mountain bike
In this case,:
- "TP" would link only to "SA3."
- "SA3" would link back to "TP" and to "SA2."
- "SA2" would link to "TP," back to "SA3," and to "SA1."
- "SA1" would link to "TP" and back to "SA2," and then it stops here.
While Matt Diggity teaches the Reverse Silo, which focuses on linking in both directions from the target page, the process involves the following:
- "TP" links to "SA1," "SA2," and "SA3."
- Meanwhile, "SA1," "SA2," and "SA3" link back to "TP" but not to each other.
Some suggest that it is acceptable to include 5-10 relevant links for every 2,000 words. It's also permissible to link between different silos, provided the link is meaningful.
What's your approach on this?
E.g:
Kyle Roof, in his course, emphasizes the simplicity of building a content silo. He suggests using a straightforward linking scheme: always include a link in the supporting content to the target page, link only between two articles without daisy chaining, and ensure that just one link from the target page goes into the silo. The structure looks something like this:
TP - Target Page - Mountain bike repair
SA1 - Supporting Article 1 - How to repair a mountain bike at home
SA2 - Supporting Article 2 - Common mountain bike problems and how to fix
SA3 - Supporting Article 3 - Best tools to fix your mountain bike
In this case,:
- "TP" would link only to "SA3."
- "SA3" would link back to "TP" and to "SA2."
- "SA2" would link to "TP," back to "SA3," and to "SA1."
- "SA1" would link to "TP" and back to "SA2," and then it stops here.
While Matt Diggity teaches the Reverse Silo, which focuses on linking in both directions from the target page, the process involves the following:
- "TP" links to "SA1," "SA2," and "SA3."
- Meanwhile, "SA1," "SA2," and "SA3" link back to "TP" but not to each other.
Some suggest that it is acceptable to include 5-10 relevant links for every 2,000 words. It's also permissible to link between different silos, provided the link is meaningful.
What's your approach on this?