I wrote a script to slice and dice my server logs so that I can tell exactly what is going on with my site and its Pinterest traffic. This is with most bot traffic that we can identify filtered out. Here's an interesting statistic: Percentage of Pinterest Traffic that is in-app: 76.325% Desktop/Mobile browser CTR to offer: 39.303% Pinterest App CTR to Offer: 8.024% This is traffic that goes to a landing page, where the only option is to leave/close or click to offer. As you can see, Desktop/Mobile CTR to offer is 5X that of Pinterest app. But most of your traffic will come from the Pinterest app. So you should always use resposnive pages, that will look good on desktop, mobile browser, and in the Pinterest app. You should also definitely open your page in the Pinterest in-app browser and make sure everything works and looks good in it. I recently ran across an email submit offer that simply doesn't record conversions in the Pinterest browser, so there are weird issues with it and you should make sure your stuff will work.