Interesting data, what do you think about it?

Hi, my friend who works in a courier company (he delivers parcels of companies) just called me
And said that since the foundation of this courier company in our country, (it is a very large courier company in our country)
they never had as many packages in stock to deliver as there were today.

People saved a lot in times of a pandemic, they spent little money, do you think they made empty their money?

Was your turnover also higher in "Black Friday" than a year ago?

If so, it might be better to invest more money in advertising in the Christmas holidays than a year ago as there may be much more sales

Or the other way around, people could already buy Christmas presents during Black Friday, etc. And there will be less sales during the Christmas holidays?

What do you think about it?

Well more people at home, including those wealthy people they are forced to stay at home
since travelling is forbiden.
So depending on your niche, and target market. i think it's good to advertise

Our Black Friday sale was pretty good on ROAS, but I was reading about many people having difficulty with FB ads costing 2-5x last year because its so competitive.

People saved during pandemic? Maybe some people did. But i imagine a good chunk of the poorest gave taken a big hit because of the pandemic.

Pandemic sales are expected to fall by 50% ... (worldwide)

If you can't go out, new clothes won't work