1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Interesting article about on-page SEO and Semantic search

Discussion in 'White Hat SEO' started by davids355, Apr 29, 2017.

  1. davids355

    davids355 Jr. VIP Jr. VIP

    Joined:
    Apr 25, 2011
    Messages:
    10,199
    Likes Received:
    7,850
    Home Page:
    Really good read if you are interested in on-page SEO and semantic search -

    https://www.link-assistant.com/news/optimizing-for-semantic-search.html

    Summary
    Masha describes how Google uses TF-IDF algorithm to determine keyword frequency - this is common knowledge I think but its interesting, basically how many times a keyword appears on a page vs how many times it appears elsewhere on the internet.
    There was also a discussion a few days ago on BHW about keyword frequency on a per niche basis, and I wonder if Googles algorithm will calculate the density of keyword on a page, vs density on the web as a whole vs density of the keyword on other sites in same niche (Like working out a mean average for the industry / all results for a keyword).

    Also Masha talks about how Google are focusing now much more on the intent of a user when searching for a phrase rather than the actual phrase itself.

    Also, importantly Google groups together lots of different phrases, keywords and so on for each search and then they have a big list of keywords and phrases, people, places that are relevant to a topic and then use that information when analysing a page to determine how relevant it really is to any particular phrase.

    [​IMG]

    A good example of this in the article was - if a page was about New York but it didnt mention the term Brooklyn then Google wouldnt consider it very authoritative on that topic, even if it did mention the term New York 5 times per 1000 words or whatever.

    Anyway, its definitely worth a read.
     
    • Thanks Thanks x 14
  2. abhi007

    abhi007 Jr. VIP Jr. VIP

    Joined:
    Aug 31, 2010
    Messages:
    5,808
    Likes Received:
    3,919
    Location:
    Theatre of dreams :)
    Read the article the other day and I have to agree with the OP!
     
    • Thanks Thanks x 2
  3. Holzr

    Holzr Jr. VIP Jr. VIP

    Joined:
    Sep 4, 2016
    Messages:
    623
    Likes Received:
    314
    Gender:
    Male
    Location:
    UK
    Relevance is so important. Since I started using textoptimizer I've learnt this. It's not about stuffing your MW in an article loads of times at all. In fact I recently tweaked one article by adding in some related words to the niche (suggestions from textoptimizer) my rankings improved by 80+ places over night to around the mid 30s. The site was a couple of weeks old and I had not built a single backlink to it.
     
    • Thanks Thanks x 4
  4. terrycody

    terrycody Supreme Member

    Joined:
    Sep 29, 2012
    Messages:
    1,462
    Likes Received:
    401
    Occupation:
    marketer
    Location:
    Hell
    TL'DR version: high quality articles always win.
     
    • Thanks Thanks x 1
  5. davids355

    davids355 Jr. VIP Jr. VIP

    Joined:
    Apr 25, 2011
    Messages:
    10,199
    Likes Received:
    7,850
    Home Page:
    Pretty much yes. But I notice as well that when buying articles lot of people always look for the quality of the read, spelling grammer etc - which is obviously important. But research is obviously very important as well - because if the topic isn't researched in detail then its not going to be covering the topic comprehensively and thus its going to suffer because of that.
     
    • Thanks Thanks x 4
  6. MisterF

    MisterF Jr. VIP Jr. VIP

    Joined:
    Nov 29, 2009
    Messages:
    7,163
    Likes Received:
    5,640
    Occupation:
    Conference Organiser, Business Advisor.,
    Location:
    JADIP
    Home Page:
    Interesting article, thanks.

    People do underestimate the importance of the quality of an article, I have seen samples of high quality guest posts recently and the article was badly spun jibberish or had be written by a 10 year old child.
     
    • Thanks Thanks x 1
  7. maildigger

    maildigger Power Member

    Joined:
    Jan 30, 2009
    Messages:
    716
    Likes Received:
    93
    Location:
    EU
    Is there a tool to test the quality/relevance of a text?
     
  8. MisterF

    MisterF Jr. VIP Jr. VIP

    Joined:
    Nov 29, 2009
    Messages:
    7,163
    Likes Received:
    5,640
    Occupation:
    Conference Organiser, Business Advisor.,
    Location:
    JADIP
    Home Page:
    I'm just looking at this, it might be what you need. textoptimizer
     
    • Thanks Thanks x 1
  9. davids355

    davids355 Jr. VIP Jr. VIP

    Joined:
    Apr 25, 2011
    Messages:
    10,199
    Likes Received:
    7,850
    Home Page:
    Yes, definitely - the thing is as well, I am seeing more and more search terms where the top 3 or 4 results dont even mention the exact match phrase anywhere on their title / site / backlink profile etc. And this is obviously why. As they mentioned in the article, of course exact match does work still but clearly Google are becoming less reliant on it and they can work out the relevant sites in other ways.

    I am guessing that the same applies for backlink anchor text - LSI and related terms in anchor text is becoming more important.

    Thanks I am going to look at textopimizer as well but I have also just downloaded SEO powersuite - they have a tool in there that will measure the TF-IDF for every word / phrase on your page and then cross reference the results with the top 10 sites or something that are ranking for your chosen keyword then let you know whether you should be mentioning various related words/phrases more or less based on that data. I havnt tried it yet but it sounds interesting.
     
    • Thanks Thanks x 2
  10. xSepps

    xSepps Newbie

    Joined:
    Apr 14, 2014
    Messages:
    44
    Likes Received:
    13
    Gender:
    Male
    Location:
    Canada
    Nice share! Even better article, thanks!
     
    • Thanks Thanks x 1
  11. aidenhera

    aidenhera Elite Member

    Joined:
    Nov 30, 2016
    Messages:
    1,866
    Likes Received:
    403
    Gender:
    Male
    oh ye, @bartosimpsonio told me some similar stuff couple months ago. i did way way way more research and it helped alot


    this tool probably scans top 10 or whatever for a kw u entered and looks for common words/terms, then tells u to enter them on your website.

    well sure you can do that, or you can just do more kw research before doing everything. related terms are imo much much more important than "common words from top 10". related terms always help me apart from such tools.

    btw this tool tells me to remove very very related words so i wouldnt count on it
     
    • Thanks Thanks x 1
  12. Holzr

    Holzr Jr. VIP Jr. VIP

    Joined:
    Sep 4, 2016
    Messages:
    623
    Likes Received:
    314
    Gender:
    Male
    Location:
    UK
    I stumbled across the original thread last night turns out it's in bets mode. Hence why it's free. So looks like it will be turning premium but if it's a reasonable price then it's going to be on my list of monthly purchases
     
  13. powerpu

    powerpu BANNED BANNED

    Joined:
    Sep 15, 2012
    Messages:
    45
    Likes Received:
    8
    Gender:
    Male
    I agree with that good content is good for ranking and for reader.
     
  14. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

    Joined:
    Mar 21, 2013
    Messages:
    12,493
    Likes Received:
    11,191
    Occupation:
    CHEAP
    Location:
    DATASETS
    Home Page:
    The problem with this is google bombing. They made the kw presence on the link target obligatory because you could otherwise blast a reputable page with a certain kw anchor and rank it. E.g. "miserable failure".
     
    • Thanks Thanks x 1
  15. crack_dhat

    crack_dhat Power Member

    Joined:
    Oct 4, 2009
    Messages:
    529
    Likes Received:
    244
    just checked this today and its already a paid service..you need to buy credits now, minimum is 50 credits for $9.9. still relatively cheap anyway
     
  16. back2form

    back2form Jr. VIP Jr. VIP

    Joined:
    Jul 15, 2012
    Messages:
    3,415
    Likes Received:
    1,750
    Gender:
    Male
    Occupation:
    Searching..
    Location:
    in front of BHW
    First I'd like to thank Masha Maksimava who written this topnotch article! :)
    Second, I thank @davids355 who reason for reading this topnotch article! :p

     
    • Thanks Thanks x 2
  17. fizz707

    fizz707 Regular Member

    Joined:
    Jul 11, 2011
    Messages:
    312
    Likes Received:
    74
    Occupation:
    SEO, IM, IT dev
    Location:
    Eastern Europe/US - back and forth
    Home Page:
    Big thank you guys for sharing and enjoying ;) the article!
    We really hope it is helpful for all your SEO projects!

    Absolutely true. You can discover the relevant terms and concepts that you may use to improve your page's relevance and rankings using Website Auditor and its TF-IDF tool ( available in free edition).
     
    • Thanks Thanks x 2
  18. Catfever

    Catfever Newbie

    Joined:
    Apr 30, 2017
    Messages:
    5
    Likes Received:
    0
    Gender:
    Male
    Textoptimizer dot com looks great, thanks @Holzr .
    Suggestions were relevants so i am testing it on my pages right now. crossed finger.
    @Holzr may i ask how you use it exactly ?
    The WP plugin had some bug.
     
  19. darulez

    darulez Jr. VIP Jr. VIP

    Joined:
    Mar 12, 2013
    Messages:
    2,952
    Likes Received:
    1,040
    Gender:
    Male
    Occupation:
    Doing Internet Warfare
    Location:
    Bad Neighborhood
    Home Page:
    its not "niche based". its even more fucked up. its results based. on KW per kw....

    but the usual white knight morrons dont get, that off page anchor fuck up that total "I made some statitistical bullshit analzysing on page" reports.
     
  20. aidenhera

    aidenhera Elite Member

    Joined:
    Nov 30, 2016
    Messages:
    1,866
    Likes Received:
    403
    Gender:
    Male
    i thought kw presence in text is not obligatory in order to rank for it (considering we still have other related LSI, and lets say we have "bank" as first word and "rob" as last word on our page, would we rank for "rob bank" or not?)