To make the most out of one lead, can you take the customers information and submit it through more then one insurance cpa? or is that a no no?
I'm going to guess here. I used to buy a lot of mortgage leads. I chose a plan where the lead providor would send the lead to up to four mortgage companies, if they even had four willing to buy leads of the same criterion.
It became very apparent at times when leads I built rapport with would tell me they got calls from at least six or more people, that their name was being shared with more than four lenders.
My first thought was the technique you are talking about. Then, I thought, Maybe Mr. lead put his info on more than one site...Mr. lead could normally not verify. Their typical response was "I don't know what I did, I was looking at so much stuff online."
Regardless, I would tend to have a lot of returns to my lead providor. They pretty much don't question a ten percent return rate. Long story short, if your leads have a high return rate etc. they may not want to buy leads from you any longer. There's a lot of grey area here.
I also wonder if some of these companies who will be buying your leads actually have some communication with each other through professional forums etc.
I think the bottom line is if the leads you are providing to not have a higher than 10% return rate at either company, you're probably going to be golden.