I own an ecommerce site and here are some tips and tricks that I have put together for my outsourced link builders. The main thing that I want to share with you is that you must check your employee's work. These people are a half a world away and, in my experience, if you don't monitor the links these people are building, they will completely waste your time and your money. I tell the link builder to visit the site and familiarize himself with the products I sell, my blog, and just get a general feel for what it is that I do with this eCommerce website. I tell them they must employ strictly white hat techniques. Not only do I want only white hat and manual link building, but they need to make these links look random, because random looks more natural. What I mean by random is the following I want them to use do follow links about 75% of the time and no follow links about 25%. Anchor text should be used about 90% and no anchor text 10%. Also they must vary the anchor text for linking back to my site. Use the keywords I tell them sometimes and use terms like "click here" or "the name of my web site" or "mywebsiteurl.com" for the anchor text linking back to my site. I explain that I need him to really mix up his techniques and use a high degree of randomness. Also him need you to rotate email addresses. To start with he should have one email address for everyday of the week, all with different names, birthdays, cities, etc. He should be using no less than 5 email addresses every 2 weeks for this project, all with names of people that sound real but are made up. The whole goal here is to make this entire process look natural. And the best way to do that is to use a high degree of randomness. Also he needs to link to deeper pages with in the site (which I specify). Every day that he link builds I want him to send me an email with an overview with the URLs of the links he built, the type of link it was (directory submission, social book marking, etc.), the page rank of the site, and if it has been approved or not. This technique has worked pretty well for me. One last note, I look to hire employees right around a dollar an hour, that way it makes for a very affordable way for some white hat links.