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After Instagram, TikTok is a new social media which surprised people by its growth and the high number of downloads.

By becoming TikTok a popular application, many people are comparing these two platforms to know Instagram and TikTok better to choose which one to use and spend more time on. You have definitely seen many teenagers and young people who spend a lot of time using their cell phones, TikTok might be one of the platforms that they spend time on.

TikTok

TikTok is a newly represented application similar to Dubsmash, but totally different from other platforms. TikTok, which is known as Douyin in China, is a platform for sharing and making videos over another song.

In June 2018, TikTok announced that it has reached to 500 million monthly active users across 150 countries, it is the first app after WeChat that became viral in a short time.

TikTok fits all ages; you’ll find any videos there such as comedy, dance, animals, sport, food, vlog, etc. But according to the statistics, most of the TikTok users are mostly young adults, teens, and teenagers that record themselves while they are dancing with a popular song. So, we can conclude that most of TikTok users belong to Generation Z. Statistics show that 8.2 million of TikTok users are girls and women which is more than male users that are 6.1 million.

TikTok_users_distribution_by_age_in_2019-1024x1024.jpg

TikTok videos can be recorded up to 15 seconds with several effects, filters, and stickers that help you to improve the videos. TikTok is similar to Instagram in having the caption option, but it is limited to 100 characters.

It seems that Influencers are interested in using TikTok too that they invite their followers on Twitter, Instagram, Facebook, etc. to follow them on TikTok as well. For Example, Sssniperwolf who is a famous video gamer on Instagram has encouraged her followers to view her videos on TikTok and follow her on the app.

Did you hear about the surprising news about TikTok?
In September 2018, Sensor Tower ( which is an organic user acquisition service that helps app developers grow their audience using App Store Optimization and app marketplace intelligence.) stated that TikTok surpassed other social media platforms such as Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time. TikTok continued to grow that reached to 42.4 percent download among all other popular social media platforms on October 30th.

Now guess which app allocated the most downloaded app in 2018! You are totally right if the answer is TikTok! TikTok was downloaded 660 million times in 2018 and became the most downloaded and popular on both App Store and Google Play which has definitely shocked Instagram, Facebook, and YouTube.

TikTok_download_in_2018-1024x1024.jpg

Zuckerberg might have been so afraid of TikTok’s growth and planned for some strategies to keep Instagram popular.

Now let’s answer some questions about TikTok that might have crossed your mind before:
 
Lol 3,2% of the adults are 65+? :rolleyes:
Okay having facebook, okay having instagram... But TikTok for elders?
 
Nice analytics. It's helpful for me. I think to expand on TT. I didn't know that TT is so massive like for downloads. And age groups. Lovely, I know who to target now, the 18-35 age group is 50% of distribution!
 
comparing tiktok with instagram is like comparing apple with oranges
 
Oh my God! 55-64 13 percent. Where is the world heading?
 
Instagram for growth and easier to monetize
 
one year old data -- those age groups above 25, much much higher now, tiktok downloads now at 1.5 billion dl's worldwid. it is here to stay and not a flash in the pan anymore.
 
With so many new restrictions being imposed by Instagram , I think tiktok is better option.
 
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