okay but how you imagine celebrities with their new photos without seeing their likes/views? just imagine itWhat bad results?
The results they'll be measuring are things like
-whether engagement increases/decreases, despite being hidden
-whether normal people post more often (very important)
-whether browsing time increases/decreases
As I said before I think all of these metrics will improve during the test (and instagram must do too, otherwise why test?).
If you have a small account, bot hard now because it will be 10x harder if they implement this fully