natsuko
Banned - Multiple Rules Violations
- Aug 21, 2023
- 2,377
- 1,164
We constantly see questions about what is going on with promotion through reels.We are supporters of organic and conscious content, that is,
in reels to attract traffic is not the topic of this post.
Let's start with algorithms.
At first glance, everything is simple with them: we take beautiful photos, post them on time, don’t forget about trends, and get results.In reality, everything is a bit more complicated.
Before you start filming, you need to understand how to interact with algorithms so that your work doesn’t get three honorable views from your mom, sister, and that same guy who has been giving you lights for the fifth year in a row.
First, let's figure out what our content actually promotes: algorithms that we can run (tags, sound, etc.), algorithms that our audience runs.
If your reels are not received by the audience, then no additional methods will save it. We focus on the quality of content and usefulness.
Usefulness is not about news reports and recipe selections. A beautiful video can be saved and re-watched in search of new ideas, and a funny one is saved to share with friends or laugh when sad. This is already usefulness. Sometimes even a very good reels does not get the expected reach, despite the efforts and hours of editing. Why? Because the user is not interested. You did not draw him into the dialogue, did not make him watch to the end, did not motivate him to share.
Haters are not always bad. They liven up the account and also work for promotion)On average, you have half an hour to an hour after publishing to collect the maximum response to the content. In order not to miss this time, immediately after publishing a reel, send it to stories. This is where your loyal and warm audience lives. Don't be afraid to ask for likes and comments - the main task is to take the user from stories to reels.
The audience's reaction is the first and very important step. Based on this reaction, the platform will evaluate how valuable the content is and whether it should be promoted to the masses.
Conclusions: we determine what is “useful” for our audience; we make not only beautiful things, but also useful ones, so that you want to share them with your friends; we keep the user on our page, lead them to look at the account, promise something interesting; don't be shy about reminding people about likes and comments, sometimes people just forget to respond; We study our audience so as not to work with it blindly.
Let's start with algorithms.
At first glance, everything is simple with them: we take beautiful photos, post them on time, don’t forget about trends, and get results.In reality, everything is a bit more complicated.
Before you start filming, you need to understand how to interact with algorithms so that your work doesn’t get three honorable views from your mom, sister, and that same guy who has been giving you lights for the fifth year in a row.
First, let's figure out what our content actually promotes: algorithms that we can run (tags, sound, etc.), algorithms that our audience runs.
If your reels are not received by the audience, then no additional methods will save it. We focus on the quality of content and usefulness.
Usefulness is not about news reports and recipe selections. A beautiful video can be saved and re-watched in search of new ideas, and a funny one is saved to share with friends or laugh when sad. This is already usefulness. Sometimes even a very good reels does not get the expected reach, despite the efforts and hours of editing. Why? Because the user is not interested. You did not draw him into the dialogue, did not make him watch to the end, did not motivate him to share.
Haters are not always bad. They liven up the account and also work for promotion)On average, you have half an hour to an hour after publishing to collect the maximum response to the content. In order not to miss this time, immediately after publishing a reel, send it to stories. This is where your loyal and warm audience lives. Don't be afraid to ask for likes and comments - the main task is to take the user from stories to reels.
The audience's reaction is the first and very important step. Based on this reaction, the platform will evaluate how valuable the content is and whether it should be promoted to the masses.
Conclusions: we determine what is “useful” for our audience; we make not only beautiful things, but also useful ones, so that you want to share them with your friends; we keep the user on our page, lead them to look at the account, promise something interesting; don't be shy about reminding people about likes and comments, sometimes people just forget to respond; We study our audience so as not to work with it blindly.