Instagram Algorithm Changes 2018

aduseia · Jan 18, 2018

So it's no surprise that social media platforms change constantly, but now I'm hearing about changes in the Instagram algorithm that could greatly affect our growth strategies.

Some of the changes I've been hearing about through my research lately include;
---
- You should engage within 60 mins. This is due to Instagram wanting the platform to be a place of engagement, rather than just posting photos and disappearing. If you get comments on your post within an hour, it's highly suggested to engage and comment back. To show that you're a real person.

- 30 hashtags are too many. Apparently now, if you use the full 30 tags, you'll be considered spam and shadowbanned. It's been suggested to use 5-10 tags only (in the body of the post, not first comment). And also, use different tags for each post.
Because of the new feature to follow hashtags, I guess IG wants quality posts ( and not constant spam), so that users don't feel turned off from follow hashtags.

- Pods/Engagement Groups could have adverse effects. IG has developed a way to understand if you use pods (this has been alleged for a while now). So it's being said that the use of comment pods may be detrimental.
---

Not sure where Powerlikes falls in all of this yet. Howegver, to all the bot users, maybe readjust your methods or find better bots? ¯\_(ツ)_/¯

Any other things you guys have heard?

CRjimmy · Jan 18, 2018

aduseia said:
You should engage within 60 mins.

I was not aware of that. But that makes a lot of sens !

Thank you

Funtela · Jan 18, 2018

I get about 60-100 comments within the first hour. Should I reply to all/some?

CRjimmy · Jan 18, 2018

Funtela said:
I get about 60-100 comments within the first hour. Should I reply to all/some?

Like 30-50 and reply to 20-25 of the best comments maybe ? Would look real to me

Funtela · Jan 18, 2018

CRjimmy said:
Like 30-50 and reply to 20-25 of the best comments maybe ? Would look real to me

Yea I'll just like/reply to 20-30 with each post

mladz · Jan 18, 2018

believe my pods/engagement groups are untouched. every big account is doing it. e.g in my DMs i have over 100 accounts 500k plus doing DMs with me.

GordonGladwyn · Jan 18, 2018

is liking comments enough...?

CRjimmy · Jan 18, 2018

mladz said:
believe my pods/engagement groups are untouched. every big account is doing it. e.g in my DMs i have over 100 accounts 500k plus doing DMs with me.

You're telling me that doing DM's with big pages will increase your engagement on your page ?

mladz · Jan 18, 2018

yes. it's the best method currently.

mladz · Jan 18, 2018

everyone does it. but no big page will breathe in your direction if you have a small page. e.g i have pages 200k plus.. i wouldn't do DMs with a page less that 100k

mr.Zero · Jan 18, 2018

can i join your dm groups?

mladz · Jan 18, 2018

mr.Zero said:
can i join your dm groups?

they aren't 'groups' as such. it's 1 on 1 messaging. easier to track down leechers who don't return you like/comment

speedypro · Jan 18, 2018

IG knows how to detect powerlikes. It is obvious with the new insight tool.

If you have 2,000 followers (which I’ve seen) and 400 see your post “from home”. This is a normal stat. Then your explore shows 600,000. Again, I’ve seen this. And your impressions closes in a 1.0 and you have zero profile views with that surge.

That is a 3000 to 1 amplifcation. Normal amplifcation is 20-200. Not 3000. IG has this data that can use to do modeling. If we have these stats to end-user in tidbits, imagine what sort of vetting they can do with some SQL queries.. SELECT COUNT(*) FROM post where ampl>200 GROUP by fake_igers.

Tom Lom · Jan 18, 2018

mladz said:
they aren't 'groups' as such. it's 1 on 1 messaging. easier to track down leechers who don't return you like/comment

Can someone point me in the right direction to your engagement groups or any help at all. Anything would be appreciated.

maxis · Jan 18, 2018

@speedypro so ur saying that engagement groups are worthless? Or just overusing them is worthless?

And maybe someone will know the answer or hear something about top hashtags. I know everyone see other top posts, but do anyone know how to reach top 9 nowadays??

pl0x · Jan 18, 2018

Thanks for the info, good insight.

If this doesn't effect PODs/Groups then mysteriously search for one shall continue.

aduseia · Jan 18, 2018

So yea I'm not saying it's a general, gloss over analysis, but definitely these changes are something to think about.

Reply to the most engaging comments (the ones worth replying to).

I'm well aware that all the big pages us DM groups, it's good to see they're still live and well.

As for everything else, guess we'll have to wait and see how the year goes on from now.

mladz · Jan 19, 2018

speedypro said:
IG knows how to detect powerlikes. It is obvious with the new insight tool.

If you have 2,000 followers (which I’ve seen) and 400 see your post “from home”. This is a normal stat. Then your explore shows 600,000. Again, I’ve seen this. And your impressions closes in a 1.0 and you have zero profile views with that surge.

That is a 3000 to 1 amplifcation. Normal amplifcation is 20-200. Not 3000. IG has this data that can use to do modeling. If we have these stats to end-user in tidbits, imagine what sort of vetting they can do with some SQL queries.. SELECT COUNT(*) FROM post where ampl>200 GROUP by fake_igers.

my 600k account has been giving and receiving powerlikes everyday since 100k. 600k account started in March 17. Still gains 2k a day.

Instagram really got us pinned... not.

JTZ · Jan 19, 2018

aduseia said:
So it's no surprise that social media platforms change constantly, but now I'm hearing about changes in the Instagram algorithm that could greatly affect our growth strategies.

Some of the changes I've been hearing about through my research lately include;
---
- You should engage within 60 mins. This is due to Instagram wanting the platform to be a place of engagement, rather than just posting photos and disappearing. If you get comments on your post within an hour, it's highly suggested to engage and comment back. To show that you're a real person.

- 30 hashtags are too many. Apparently now, if you use the full 30 tags, you'll be considered spam and shadowbanned. It's been suggested to use 5-10 tags only (in the body of the post, not first comment). And also, use different tags for each post.
Because of the new feature to follow hashtags, I guess IG wants quality posts ( and not constant spam), so that users don't feel turned off from follow hashtags.

- Pods/Engagement Groups could have adverse effects. IG has developed a way to understand if you use pods (this has been alleged for a while now). So it's being said that the use of comment pods may be detrimental.
---

Not sure where Powerlikes falls in all of this yet. Howegver, to all the bot users, maybe readjust your methods or find better bots? https://emojipedia.org/shrug/

Any other things you guys have heard?

I read this in a blog/advice from a SMM, who stated she read it buried in folder in the IG help center. Where do we find this stuff directly from IG? It's embarrassing when one of my clients calls me to tell me about the change and I didn't already know about it.

Rishana · Jan 19, 2018

mladz said:
my 600k account has been giving and receiving powerlikes everyday since 100k. 600k account started in March 17. Still gains 2k a day.

Instagram really got us pinned... not.

Do you have a reputable vendor your could share?

Instagram Algorithm Changes 2018

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