Instagram Ads- Music Promotion

Hello,

From my experience, Instagram Storys are simply the mecca of converting traffic from a clip of music/ music video to the full song or visual. I am looking into exploring Instagram Feed Ads now . Should I keep my videos to 15 -30 seconds, similar to stories, to not give the audience to much, and actually get them to click the link to convert or should I do 60 seconds videos?

I may be answering my own question here, but I notice the retention rate of videos never really exceeds 30 seconds from my Facebook Business manager Analytics , which was my reasoning to keeping video shorts to increase conversions.

I'm on the opposite spectrum, as I've only tested Instagram Feed Ads, and from my experience long videos do not convert well at all. I have an average watch time of less than 0:05s

So yes, to answer your question short videos are the way to go if you've got your targeting correct.

In my experience, adding captions (.srt files) to your feed ad videos also helps with conversions!

I plan on trying Instagram Story Ads very soon, do you have any tips/advice as far as targeting or creatives?

superslikuzi said:

I'm on the opposite spectrum, as I've only tested Instagram Feed Ads, and from my experience long videos do not convert well at all. I have an average watch time of less than 0:05s

So yes, to answer your question short videos are the way to go if you've got your targeting correct.

I plan on trying Instagram Story Ads very soon, do you have any tips/advice as far as targeting or creatives?

Click to expand...

Okay cool thanks for the help!
1. Use look a like audience from your IG account to start with users who are likely to engage.
2. Flashy, looped, or eye catching content REALLY Helps when getting users to stop.
3. Use the full frame allowed by Instagram for Storys, even if you must make a custom border/frame to take up some space and have your main video cropped in the middle
4. Use Video
5. ADD SWIPE UP, or make it appear within 0-10 seconds of the video, you dont want users so engage they forget to take action. Plus, telling people what to do, always gets them to do it.
6. HUGE ADVANTAGE- if you can get advert access to artist around your region in the same niche as you Facebook Page (advertiser), you can use audience, or create look a likes- from their audience. (AD Swap)
6. Always target individual users, as they yield better results then organizations. Mainly influences.