Instagram Ads Attribution Broken?

M

Micah Ryans

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Joined
Feb 2, 2026
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Getting sales I can track but Meta's showing half the conversions in Ads Manager.

7-day click looking like a joke.

How are you actually tracking IG ad performance in 2026? Third-party? Spreadsheets? Prayers?
 
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Micah Ryans said:
Getting sales I can track but Meta's showing half the conversions in Ads Manager.

7-day click looking like a joke.

How are you actually tracking IG ad performance in 2026? Third-party? Spreadsheets? Prayers?
Click to expand...
Redtrack. CPL lowered by around 30% and roas increased by 20%. It's good but setting it up for us was a headache.
 
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