Instagram Ads Attribution Broken?

[Micah Ryans]

Getting sales I can track but Meta's showing half the conversions in Ads Manager.

7-day click looking like a joke.

How are you actually tracking IG ad performance in 2026? Third-party? Spreadsheets? Prayers?

 

[conceptsofo]

Getting sales I can track but Meta's showing half the conversions in Ads Manager.

7-day click looking like a joke.

How are you actually tracking IG ad performance in 2026? Third-party? Spreadsheets? Prayers?

Redtrack. CPL lowered by around 30% and roas increased by 20%. It's good but setting it up for us was a headache.