Influencer marketing is a really good idea for promoting your products or service in social media. You can connect with influencer from various platforms & can also directly from IG as well
For better resulting & cost effective manner bifurcate the influencer in three stages while searching for them for your product promotion
- Cat A
- Cat B
- Cat C
Cat A consists of a large number of followers , who you can say are celebrity or a normal famous influencer. Who generally work for commercials or paid promotion.
Cat B consist of medium followers who can work for you in both barter & commercial
Cat C consists of a low follower rate & can easily available for you in barter collaboration.
As per my experience, I can recommend you to start with
Cat c bloggers from whom you can expect a larger number of awareness of your product. They have an exact target audience which in future can become your target audience too. This is really a cost effective method & works wonder. Set a deliverable for them & you will find the awesome results
In the meantime you can also engage a few bloggers from Cat B & Cat A. CatA bloggers will surely work only for commercials & can help you in conversion as well, but for that you have to brief those bloggers accordingly for the deliverable & your goals.
