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Inactive subscribers. When should I delete them?

Discussion in 'Blogging' started by rolas_c, Aug 7, 2017.

  1. rolas_c

    rolas_c Registered Member

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    Hello,

    If some subscribers don't open any of my follow-up emails in 1 month after opt-in, is it right to just delete them? Or should I wait any longer? Please share your thoughts :)

    Regards,
    Rolas
     
  2. webbom

    webbom Newbie

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    Hmm, I would not delete them.Some of them will surely open your emails in the future but you can't know whom. What you can do is to manually check if the email is obviously fake and delete it.
     
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  3. wangbu

    wangbu Registered Member

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    Hmmm... if that's a lot, I will first run a re-engagement campaign, then if still inactive I delete them. Why?

    1. To increase email deliverability - poor engagement rates will give a signal to email providers causing your future emails to just land in the junk folder
    2. Decrease cost - the bigger the list, the bigger the cost. Save by removing inactives, subscribers who haven't performed a single action
     
  4. seoes

    seoes Junior Member

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    sell them
     
  5. themrrobot

    themrrobot Newbie

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    i would stop emailing them put save their emails just in case
     
  6. proxygo

    proxygo Jr. VIP Jr. VIP

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    or remove them after 2-3 months, 1 month can be a bit short as people
    have life and other things outside the net, but 1 month to short
     
  7. Claire Divas

    Claire Divas Newbie

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    why you need to delete them? let they stay on your channel and looking for new active subscribers
     
  8. rolas_c

    rolas_c Registered Member

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    Well the main reason is cost. I'm getting 300-500 subs each day, so imagine how much I'd need to pay each month for inactive ones.
     
  9. oneaudilove

    oneaudilove Newbie

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    Wow. that's a lot of subscribers! Can I ask how long it took you to build up to that much? Thanks!
     
  10. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Wow. That's a lot. Would you mind if I ask what's the niche you're in?
     
  11. rolas_c

    rolas_c Registered Member

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    Health and fitness. I have a method that generates me that much subs basically for free. However, I don't get the conversion rate as good as I want. Right now I'm sending my subs a lot of useful information, but my Call-to-Action sucks.

    Could anybody share their follow up scheme?

    For eg:
    1) freebie
    2) value
    3) value + softsell
    4) value + softsell
    5) value + hardsell
    6) value + reminder
    7) value
    Etc.

    I guess my conversion rate isn't as good because my follow up emails are quite long. Should I make them shorter and give subs a link to an in-depth article on my blog that would have a clear CTA?
     
  12. oneaudilove

    oneaudilove Newbie

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    What is your conversion rate? I think what "good" is depends on how targeted your leads are and the price. Do you know how targeted your leads are? And are they cold, warm or hot traffic? That will make a difference too.

    I know Russell bronson says to make it personal. The emails should include you talking about your story, your struggles in a way that leads can relate to.
     
  13. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    How long is long? If your strategy is to tell a story, that justifies the length of your email swipes.
     
  14. rolas_c

    rolas_c Registered Member

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    My current conversion rate is 1,79%. I consider my traffic is hot because 75% of sales are coming right after opt-in (from freebie or instant follow-up email).

    The rest 25% are sales from follow-ups and swipes, but here converion rate is only 0,44%.

    My emails are really long. Like a blog type article with 1-2k words. I'm trying to engage through those emails by writing from a first person, telling my subs a bit of my story and giving them a lot of value. (People are thanking and blessing me when they reply lol).

    I personally think I need to improve my CTR because my subs are getting lost when they're reading my emails. They're simply to long.

    I've taken an action already and I'm working on writing short engaging follow-ups that would point my subs to a micro-niche blog, where they could read an in-depth article.
     
  15. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    For 2 to 4 weeks, try to send shortened versions of your usual emails. Try not to go beyond 1,000 words.
    If you see a better CTR, try sending 500-word emails for 2 to 4 weeks and see the difference.

    Split test.
     
  16. rolas_c

    rolas_c Registered Member

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    I'm using Aweber, I believe there is no split test option available. Should I create a new list and just compare the results?
     
  17. Syrus Enriquez

    Syrus Enriquez Jr. VIP Jr. VIP

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    Don't delete them. You'll never know.
     
  18. oneaudilove

    oneaudilove Newbie

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    I think he just means to compare by date.
    So you would just check last months CTR which was getting the long emails, than this month change to short emails and see if the CTR is improved.

    And can I ask about your free way to get leads you mentioned.....is there someplace I could go to learn or read about that? 300-500 for free is rather amazing, and I'm struggling to get leads (clearly I'm a newbie). Thanks!