[IMPORTANT] Question about Google Ads CPC and PSI Score

Hey everyone,

I learned from Google today that Google PSI is how they they determine the new column in Google Ads Mobile Speed scores. This column is new since July.

I also already knew that the page Quality Score affects CPC, but Google confirmed to me today that this Mobile Speed Score is a "score" factor in the Quality Score.

What Google refused to answer, is how do Mobile Speed Scores correlate with CPC? Does anyone here have insights to any studies, or have personal data / insights / opinions? If you don't want to reply in public with this info, feel free to direct message me.

Google is acting like a "Mafia" with F100 companies by changing the rules and then being vague on purpose, so they have a competitive advantage to offer "consulting services" to solve the problem. They say their services are "free", but that's just to get a foot in the door. Help me fight back!

Lower CPC if everything is inline.

Sorry 1Enigma, I don't understand your post .

Overall Quality Score.

Yes, I know you get lower CPC based on Quality Score.
But Page Speed Insights is now a confirmed component of Quality Score, and I try to understand how it impacts CPC.
Better PSI will lead to lower CPC, but how much?

It’s hard to say, you’ll have to see for yourself. For Example, I thought settting Max Clicks would raise my cost and it lowered my cost.