thevideoguy
Regular Member
- Joined
- Sep 25, 2017
- Messages
- 398
- Reaction score
- 492
Hey cunts,
Just a reminder to the YouTube video marketers here (both new and experienced) - click through rate is an incredibly important ranking factor that you should make sure you aren't overlooking.
It seems as though most of the discussions about ranking videos on YouTube and Google focus on what metrics to boost, how many views you need and where to get them, how much engagement you need in proportion to views, etc.
Something to consider is that all of that is useless if your click through rate is dog shit. If you boost your video to the top and it can't maintain a higher click through rate then the videos you out ranked via manipulation of the other ranking factors, you're probably fucked.
Before you upload a video, search your keyword again and analyze your competitors videos. Compare their titles and thumbnails to yours. Take each video and do a side by side comparison with yours; do you think a viewer searching your main keyword would click on your video or your competitors video? If you aren't convinced you've crafted a better title and thumbnail then a competitor, get back to the drawing board and optimize that bitch before you publish publicly.
I've reviewed a lot of videos from newbies especially who focus on optimizing metadata for keywords rather then click through rate, then they wonder why their video dropped it's ranking and never recovered. In many cases, I would suspect that it's because they weren't getting enough clicks to hold the rank they boosted their way to.
Good luck all!
Tl;Dr: Don't be a lazy cunt. Remember to optimize your videos for click through rate before publishing them. If your title and thumbnail isn't as good or better then your competitors, you probably won't outrank them for long regardless of your other upload/boosting/marketing strategies.
Just a reminder to the YouTube video marketers here (both new and experienced) - click through rate is an incredibly important ranking factor that you should make sure you aren't overlooking.
It seems as though most of the discussions about ranking videos on YouTube and Google focus on what metrics to boost, how many views you need and where to get them, how much engagement you need in proportion to views, etc.
Something to consider is that all of that is useless if your click through rate is dog shit. If you boost your video to the top and it can't maintain a higher click through rate then the videos you out ranked via manipulation of the other ranking factors, you're probably fucked.
Before you upload a video, search your keyword again and analyze your competitors videos. Compare their titles and thumbnails to yours. Take each video and do a side by side comparison with yours; do you think a viewer searching your main keyword would click on your video or your competitors video? If you aren't convinced you've crafted a better title and thumbnail then a competitor, get back to the drawing board and optimize that bitch before you publish publicly.
I've reviewed a lot of videos from newbies especially who focus on optimizing metadata for keywords rather then click through rate, then they wonder why their video dropped it's ranking and never recovered. In many cases, I would suspect that it's because they weren't getting enough clicks to hold the rank they boosted their way to.
Good luck all!
Tl;Dr: Don't be a lazy cunt. Remember to optimize your videos for click through rate before publishing them. If your title and thumbnail isn't as good or better then your competitors, you probably won't outrank them for long regardless of your other upload/boosting/marketing strategies.
