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Implementing a business model to Email Marketing

Discussion in 'Making Money' started by alvinhy, Jul 3, 2014.

  1. alvinhy

    alvinhy Newbie

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    I see a lot of people asking questions about why their lists are not converting or why are they not getting sales.
    I read through a marketing book and found an interesting business model that I was able to implement it to email marketing.

    Basically it is the AIDA business model.

    Awareness > Interest > Desire > Action

    You should have the reader be aware of the product, then create an interest, next is the desire and finally the action. You should implement these four steps in your auto responder before even selling an offer.

    Basically don't just go off selling your offers on every email you send out.
    Get them interested and then create a desire for them and finally the ACTION!
     
  2. sampath

    sampath Regular Member

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    But creating a niche relevant email list would be hard task. AIDA business model sound good.
     
  3. alvinhy

    alvinhy Newbie

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    It doesn't have to be Niche at all but maybe relevant.

    Say I have a website about dogs, all dog lovers will opt-in to my email list.
    I use the AIDA model to get them aware of the product, then interested, then the desire to want it. and finally the ACTION.

    I think a lot of people doing it wrong is to have the ACTIOn first