This is my first time actually having a online store. Typically I've made my money online programming other peoples junk. I spent the last 10 days programming my first store. I have never done much marketing, only seo stuff not actually paid marketing like adwords. I have some free promo $100 dollar stuff not just from adwords. I'm almost complete and ready to open by the end of the week. I'm getting cold feet. I mean when I first started building and getting products up I had this idea I'd make practical money from this like at least $300+ from my first campaign, the first week or two. On one hand I have this general idea what I'm going to spend my money on to make more money, on the other hand I'll be crushed if nothing comes out of this. I'm spending all this money what happens if I only receive 10 customers or worse 1. All that work down the drain. I have investors, it's just not me. What happens if I have to go back and say, "well this is what we made for the week" they are going to get pissed. I never promised anything over the top with my investors but man I'm going to have to go to them with my tail between my legs if this doesn't turn out at least some practical money I can work with? In the end I assume I'll have between $300 - $500 in ad money to put in. But if this doesn't make income I will have no more further ad money to put into it. Any advice?