I've been in businesses with fairly large cold calling departments. And it's not like these people just wake up 1 day and decide, "I wanna call 1000 random strangers today".
Like my brother. One day we got the idea to cold call as a way to find customers. He got out yellow pages and started making 1 call after another after another after another. This was random, unsolicited, ice cold traffic. The worst way to get leads. Then he handed me the phone and said, "what? are you afraid"? I was like, "hell yeh dude... I can't talk to strangers like you do". Then he gave me the whole boiler room speech.
"They're not real people. It's just noise with wallets. You're job is to make that noise say no or yes. It's that simple".
He gave me the phone. I refused to dial.
So he took the phone and dial'd for me. He got some guy talking and built a bit of rapport. Then he said something pretty rude that I'll never forget... "you sound like one dumb, broke bastard". Then he shoved the phone in front of my face as this guy started shouting, "WHO THE FUCK IS THIS? I WANT THE NAME OF YOUR COMPANY!!! I'M GONNA FUCKING SUE YOU PIECE OF SHIT" rah rah rah.
The guy just shouted for like 10 seconds then eventually hung up.
And my brother was like, "was that so hard"? I started LMAO. Then he said, "if you can deal with that then you can call anyone".
So I dialed some woman up. I was nervous as hell, voice cracking and everything and she hung up. Tried again, same thing. People hanging up one after another after another. But as I'm failing over and over my brother is INTENTIONALLY failing to make me feel better. Like every other call if he sensed it wasn't going well he start making fun of the person he was talking to. I would immediately hang up just to listen to him make fun of a complete stranger.
And yes, this was most definitely illegal what we were doing.
But it was fun and I learned not to give a fuck.
I'm not sure if I could pick up a phone right now and just start cold calling people. But a great way to "practice" is to block you number and just prank or harass people. If you can do that..... you can definitely cold call people.
-BB
edit: Apex1 got in before me but I completely agree with him.