IG ADS / More expensive since june

S

slaxyz

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Hi guys !
I'm using IG ads to promote my travel page.
I was around 15/30 follow per € spend ( ~ 0.05€/follow) and around 1.5-3k reach /€.
Since around may/june i've saw the price going way up. It's more about 700-1K/€ and 8 follow per €.
Do you have the same change or do i need to change my target ? I've been using it for like 2-3 month.

Maybe i have to do a new target ?
 
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Quick question, how can you see how many followers gained by the ads? Link clicks?
 
It could be because many people start their ad again because in some countries bars, gyms and other venues opened again after a covid lockdown. More people in bidding auction means more expensive targeting. (I cannot explain bidding auction from my phone, but you get the idea)
 
Matta28 said:
Quick question, how can you see how many followers gained by the ads? Link clicks?
Click to expand...
It's a bit tribal but you can seel the number of ppl who followed you when you click on the post's stat. So if you do a promotion, on the post's stat you can see how many followers you get from this one. So i assume that it's cause the ad (without ads i have around 1 or 2 followers per post, not a lot...)

mrtruehybrid said:
It could be because many people start their ad again because in some countries bars, gyms and other venues opened again after a covid lockdown. More people in bidding auction means more expensive targeting. (I cannot explain bidding auction from my phone, but you get the idea)
Click to expand...
I was thinking about summer time so a lot of things to promote yeah. Covid didn't helped i guess
 
slaxyz said:
It's a bit tribal but you can seel the number of ppl who followed you when you click on the post's stat. So if you do a promotion, on the post's stat you can see how many followers you get from this one. So i assume that it's cause the ad (without ads i have around 1 or 2 followers per post, not a lot...)


I was thinking about summer time so a lot of things to promote yeah. Covid didn't helped i guess
Click to expand...
All ads on every platform were cheaper during the beginning of COVID since many companies took their ads down
 
slaxyz said:
It's a bit tribal but you can seel the number of ppl who followed you when you click on the post's stat. So if you do a promotion, on the post's stat you can see how many followers you get from this one. So i assume that it's cause the ad (without ads i have around 1 or 2 followers per post, not a lot...)
Click to expand...

I understand, but I'm running story ads:D so that might be harder to check then.
 
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