IG ADS / More expensive since june

[slaxyz]

Hi guys !
I'm using IG ads to promote my travel page.
I was around 15/30 follow per € spend ( ~ 0.05€/follow) and around 1.5-3k reach /€.
Since around may/june i've saw the price going way up. It's more about 700-1K/€ and 8 follow per €.
Do you have the same change or do i need to change my target ? I've been using it for like 2-3 month.

Maybe i have to do a new target ?

 

[Matta28]

Quick question, how can you see how many followers gained by the ads? Link clicks?

 

[693840]

It could be because many people start their ad again because in some countries bars, gyms and other venues opened again after a covid lockdown. More people in bidding auction means more expensive targeting. (I cannot explain bidding auction from my phone, but you get the idea)

 

[slaxyz]

Quick question, how can you see how many followers gained by the ads? Link clicks?

It's a bit tribal but you can seel the number of ppl who followed you when you click on the post's stat. So if you do a promotion, on the post's stat you can see how many followers you get from this one. So i assume that it's cause the ad (without ads i have around 1 or 2 followers per post, not a lot...)

It could be because many people start their ad again because in some countries bars, gyms and other venues opened again after a covid lockdown. More people in bidding auction means more expensive targeting. (I cannot explain bidding auction from my phone, but you get the idea)

I was thinking about summer time so a lot of things to promote yeah. Covid didn't helped i guess

 

[693840]

It's a bit tribal but you can seel the number of ppl who followed you when you click on the post's stat. So if you do a promotion, on the post's stat you can see how many followers you get from this one. So i assume that it's cause the ad (without ads i have around 1 or 2 followers per post, not a lot...)


I was thinking about summer time so a lot of things to promote yeah. Covid didn't helped i guess

All ads on every platform were cheaper during the beginning of COVID since many companies took their ads down

 

[Matta28]

It's a bit tribal but you can seel the number of ppl who followed you when you click on the post's stat. So if you do a promotion, on the post's stat you can see how many followers you get from this one. So i assume that it's cause the ad (without ads i have around 1 or 2 followers per post, not a lot...)

I understand, but I'm running story ads so that might be harder to check then.

 

[slaxyz]

I understand, but I'm running story ads so that might be harder to check then.

Yeah sure haha i'm only running post promotion